THE PSYCHOLOGY OF COMMUNICATION
' ")&' !07&' %+-%1$!*+-'
()&-' )&' 0#5$&.' ")0"' ")&' -+$!' !/!"&7' %+-"0*-!' )+1+5#07!' #0")' ")0-'
,)+"+5#0,)!2''J6/'&1&7&-"'*-'0')+1+5#07'%+-"0*-!'")&'()+1&'*705&2''
O07&!'P2' >%Q+--&11' !$55&!"&.'")0"' *"' 70/' 9&' !"+#&.' *-' %'($)*+
,-"',./,'0.R1234@' 0' 9*+1+5*%01'%+$!*-'+;'0"$5&%'($)*,-"',./,'0.672342''
I&' (0!' ")&' 1&0.' +;' 0' 5#+$,' +;' ,!/%)+1+5*!"!' ()+' !"$.*&.' 1&0#-*-5' *-'
(+#7!' G>QQN??J<A70S&'
9/' 0##0-5*-5' ")0"' ")&' (0!'!+7&' -*%&' 7$.' +-'")&' #*5)"'0-.'0' !)+%='+-'
")&'1&;"2'':)&/'7*-%&.'$,' ")&' (+#7!'0-.' ;&.' ")&7' "+' +")'(+#7!@' 0-.'
;+$-.' ")0"' ")+!&',/))'(/-.8$%#9'"++='!*5-*;*%0-"1/'1&!!'"*7&' "+'1&0#-'"+'
5+' #*5)"' ")0-'(+#7!'()*%)' )0.' ;&.'+-' $-"#0*-&.'(+#7!2' 'B*-%&'011' ")0"'
!$#6*6&!' 9&*-5' 7*-%&.' 0-.' &0"&-' *!' %)&7*!"#/@' ")*!' *-;+#70"*+-' 7$!"'
!""$69:;$&$<=>?:$@;?=>ABC?>=D$EFDC9>G>HD$?:I?J>>KF$@;$?9:$!8LMFN$&$A:O>?:A$P$F:C2
?@>;$?>$?9:$"#$%&'()"