THE PSYCHOLOGY OF COMMUNICATION
.%
$"2.'%&"'%1':#2$('%B():,)&'<
9!"#$%"3'+"'"17#-3$/$0.-'/"1,$;/*:2"&$%/+"#$%"0$")$"=,*%+"$,"'("'6*,'0*"
0,'+%')*"$!"'"7-3$$/"$!"17#-3$'('/#7.7")$+'#8%%C"'%$9)..%$"2.'%@(',:<
>3A% .)#:%G9'#&1)-A% #$%"1/'-*+"=,*%+"&.)3"4*$(',+$",')3*,")3'("<.11$-,'?
)*72" &.)3")3*" ',).7)" ,')3*,")3'(")3*" 7-.*().7)@""A3')" .7"&3#" 9"+$"($)" .(-/%+*"
=,*%+".("'"-$%,7*".(")3*"7-.*(-*"$!"17#-3$/$0#@%%
!"""*12"34556"789925":985;2:"452"<852"52=2>9"2?4<@A2:"8B"91;:"=492C856D""E12>"
68F"C29"8>"9149"954;>"49"@A49B85<"G"HI/";>"J;>CK:")58::"L949;8>M"68F5"N2:9;>49;8>";:"
4"O85AN"N54<49;=4AA6"N;BB252>9"B58<"912"