"Metaphoria" - 1 õppematerjal

Marketing Metaphoria

Marketing Metaphoria Maarja Salu MSI I kursus Marketing Metaphoria reveals the powerful unconscious viewing lenses called "deep metaphors"­ that shape what people think, hear, say, and do. Why do... ... advertising campaigns and new products often fail? ... consumers feel that companies don't understand their needs? Because... ... marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria should convince you that everything consumers think and do is