THE PSYCHOLOGY OF COMMUNICATION
*!'7%5#I!5-'4)')745#"!'49!8=
! 1.*2#%':*)"#$!/'.' 6!44!*'.%/2!*=' 'F' /47$-'49!' 6!9."#)*' )(' *.4/'6!?
R
&.7/!' F' .8'#%4!*!/4!$'#%' 49!'6!9."#)*')(' 978.%/=''@#%&!'*.4'.%$' 8.%'6)49'
$!"!5):!$'.&&)*$#%3'4)'49!'/.8!':*#%:5!/0' ./'!<:)7%$!$'#%'49!'49!)*-')('
!")574#)%0' /)8!' #%/#394' #%4)' 8.%' &.%' 6!' 3.#%!$' 6-' 49!' /47$-' )(' 49!' *.4=''
M7/4'./'2!'3!4'/)8!'#%/#394'#%4)'.'/#%35!')*3.%#/8'6-'4*.%3'49!'$!"!5):?
P
8!%4' )(' 49.4' )*3.%#/8' N)%4)3!%!4#&' .::*).&9O0' 2!' &.%' 3!4' /)8!' #%/#394'
#%4)' .' /:!!/' 6-' 4*.%3' 49!' $!"!5):8!%4' )(' 49.4' /:!!/'N:9-5)3!%!4#&'
.::*).&9O=
! >5(*!$' P7//!5'E.55.&!' N+QRS?+T+SO'9.$' $#/&)"!*!$'49!' :*#%:5!'
)(' %.47*.5' /!5!&4#)%' .4' 49!' /.8!' 4#8!' ./'1.*2#%=' 'F%$!!$0' 9!' :765#/9!$'
49!' /.8!' 49!)*-' #%' 49!' /.8!' #//7!' )(' 49!' /.8!' L)7*%.5' U1K@GVW1' X'
GVVPK0' B.3!/'YZZ?Y,+[=''G)/4' :!):5!' .//78!$0' ./'$#$' F0' 49.4'9!' $)!/'
%)4' 3!4'./'87&9'&*!$#4'./'1.*2#%0' 6!&.7/!'9!'$#$'%)4'/: