THE PSYCHOLOGY OF COMMUNICATION
'#",./
+7"&%9"#7%1,20%*0,($0%"+%(,.#0'(#2'!:% %@#% 4,$+%.,#% 0$'!!1%5'##$0%#,%1,2%#7'#%
#7"+%&'0#"(2!'0% &$0+,.% +$!!+% 1,2% -,,4% '.4% #,% 7"5% #7'#% #7"+% &'0#"(2!'0% (2+/
#,5$0%321+%"#:%%G,2%#')$% #7"+%-,,4%7,5$% '.4%(,,)%"#%-,0%1,20%5'#$:% %G,20%
0$!'#",.+7"&%#,% 1,20% 5'#$% 9,2!4%'&&$'0% #,%3$% B2'!"#'#"6$!1% 4"--$0$.#% -0,5%
1,20%0$!'#",.+7"&%#,%1,20%*0,($0:%%H$"#7$0%,-%1,2%'0$% ".#$0(7'.*$'3!$:%@#%"+%
"5&,0#'.#% #,% 1,2% #7'#% 1,2%(,,)% #7$%-,,4% -,0% #7"+%&'0#"(2!'0%&$0+,.%'.4%#,%
7"5I7$0%#7'#%"#%"+%1,2%97,%"+%4,".*%+,:
J,9$6$08% #7$% 3$7'6",0"+#"(% (,.($% ,-%#7$% &$0+,.% "5&!"$+%#7'#% #7"+%
0$!'#",.+7"&% "+% '!+,% (,.#0'(#2'!:% %G,2% +"5&!1% &0$+$.#% '% !,.*$0% '.4% 5,0$%
!""#$%&'()%#*$#+,"($-"%'($+()%#*$"%.&*'/""01"
!
!"#$%&'()*"$$+,-(%+).(/,0(1"23(#/.&(3&./%+/.&)(4+.*(/,(&52+6/%&,.(%+).7(89%%(
)!3/.!*(1"23(:/!;(+<(1"29%%()!3/.!*(#+,&7(=*+)(!1,+!/%(6+&4( "<(*2#/,(3&%/>
.+",)*+$)(+)(,".()"#&(?@AB+)*(6+)+",("<(/(0&*2#/,+C&0(4"3%0(:2.(/(,&!&)>
)/31( 0&02!