Cialdini raamat
Prize for his work on the dangers of climate change (Brown, 2008). Some members
of the Choteau School Board pressured Mr. St. John to bring in someone with an
opposing opinion because they feared that Dr. Running's views on global warming
would be seen as anti-agricultural. Although the superintendent maintained that
under the circumstances, choosing to cancel the speech was "the neutral option,"
I'm convinced that he granted a large victory to one side of the debate-the global
4Evidence that reactance can cause people to take political action they would otherwise not have taken
comes from a study by Heilman (1976). Supermarket shoppers were most likely to sign a petition fa-
voring federal price controls after they had been informed that a federal official had opposed the dis-
tribution of the petition.
_ Chapter 7 SCARCITY
warming position. Based on what we know about the psychological effects of offi-
annaabi.ee 
