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weak one? If you did mention it, would you do so at the beginning, middle, or end of the commercial? What is the reason for your choice? 4. How does the photograph that opens this chapter reflect the topic of the chapter? CHAPTER Scarcity The Rule of the Few The way to love anything is to realize that it might be lost. -G. K. Chesterton THIS STORE _lYTH'1Ie MUST GO 198 LESS IS BEST AND LOSS IS WORST THE CITY OF MESA, ARIZONA, IS A SUBURB IN THE PHOENIX AREA where I live. Perhaps the most notable features of Mesa are its sizable Mormon population-next to Salt Lake City, the largest in the world-and a huge Mormon temple located on exquisitely kept grounds in the center of the city. Although I had
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