THE PSYCHOLOGY OF COMMUNICATION
"*+#,-.+(#,/(
%'#,.01'+#%-1,(%"&1'2
O
!"#$$%&'$(')*+,$&-*$.,%).,*./$,''0*
O
!"1$$%&'$(')*+,$2)+3*$4)+5$%&'$
.,*.0'$+6%
R
!"!$$$%)-,*4+)5-%.+,$%&'+)7$+4$
/+556,./-%.+,
P
!"#$%&'()*'+*,-%.)')/*&(*/.(01*,-%.)')/*02%&*&(*/.(0*&(3
0%."1*,-%.)')/*02%&*'+*/(("*%)"*4%"1*,-%.)')/*02%&*'+*"-3
+'.%4,-*%)"*#)"-+'.%4,-1*,-%.)')/*02%&*&(*$2((+-*%)"*
02%&*)(&*&(*$2((+-5
-89:;:<$5:=>?@
%34(0567346('458349(:;("<=5>(,57<64(
"!!&12-,.*2!-,0!%)-,*3+)2-%.+,!%&'+)4!!!!!!"5!
! !"#$"%&'()*+),$,-(,#.+$-/$+"#$.#0*-($)*$.0#*#(+#1$'*$+"#$*2*+#&$-/$
!3#$.0-.-*)+)-(*$4)*+#1$5#4-67$$8(,#$'9')(:$*)(,#$#',"$.0-.-*)+)-($)&.4)#*$
+"#$ (#;+:$ +"-*#$ !3#$ .0-.-*)+)-(*$ ,-(*+)+%+#$ '$ *2*+#&$ 0'+"#0$+"'($ *)&.42$ '$
*#+7$ $<-+#$ +"'+$ #',"$ -/$ +"#$ !3#$ .0-.-*)+)-(*$ (#9'+#*$ +"#$ ,-00#*.-(1)(9$
F
.0-.-*)+)-($)($+"#$ 5#"'3)-0)*+),$ ,-(,#.+$-/$+"#$ .#0*-(7$$!"#$+6-$,-(,#.+*$
'0#$