Dear Ms. Smith My name is John Walker, I am a secretary of Science Club in our college. I have seen your advertisement about our local museum and I was wondering if I could ask you some questions about organising a group visit to it. I think that it will be a very interesting and informative event for students, after all, you don't get to see such an exhibition like "the next 100 years" every day. Therefore, if you are interested in our visit, I have some questions about the booking. Where can we make a reservation for our group? Do we need to come to the museum to do it or is it possible to do the booking through your website? How big can the visiting group be? We have 27 students who are interested in visiting the museum; is that too many or just fine? Since we will probably be coming for the whole day, we need to feed all the students. Do you have a café nearby or do we need to take the food ourselves? I loo...
1. Advertising campaign- series of actions taken to advertise/ talk uo a product 2. Price promotions- to lower the price and advertise it, to make a product more popular 3. Premium brands- goods that are with good quality and expensive 4. Special offer- when sht's on sale or offered with a better price 5. Core brand- the main product 6. Marketing plan- an arrangement how to do business 7. Consumer product- something that is made especially for the customers 8. Brand loyalty- when someone uses mostly the same trade-mark 9. Brand awareness- when you know what the market holds 10. Market share- stocks 11. Advertise- to publish something 12. Associate- if you connect one thing with another in your mind 13. Consume- when you use sth up 14. Market- the people who buy things and the place to buy things from 15. Produce- to make and launch into market 16. Profit- if you make more money of something than you paid for it 17. Promote- when you wor...
Advestising Robert Rivik There are many different ways to advertise, most of advertisments that we see are TV commercials and also we can hear advertisments from radio and see advertising posters in public places. Advertising is good for customers, because otherwise they wouldn't know about new products, that different companies are offering. Advertising also keeps the prices lower, for example, when we watch TV and we see 3 different types of commercials based on the same product, then we choose the cheapest product. It means, that every company wants to sell, but for selling they have to keep prices as low as possible. There are different types of advertising techniques, one is aimed at grown ups and other one is for children. Advertisments for grown ups are based on 2 things, how good the product is and how low price it has
Media and advertising 1. Complete the collocations in each sentence with an appropriate word from the box. broadcast bulletin coverage forecast media brochure campaign edition manual novel a) Read the instruction ..manual. before using your new word-processor. b) 'David Copperfield' is an autobiographical ……………. c) What did it say on the weather …………….? d) This is a party political……………. on behalf of the Democratic Party.
Coca Cola markets itself as a classic drink what fits next to every meal and is suitable and enjoyable for everyone. Pepsi is Coca-Cola's biggest competitor (registered trademark of The PepsiCo) and the Company was founded in 1903. Pepsi markets itself as a rebel drink that is mainly for teenagers and often they refer to themselves as "a drink of the new- generation". Pepsi's Latest advertisement is with Sofia Vergara advertising the new Diet Pepsi slender can. That advertisement caused a lot of arguing and media attention because many people think that Sofia Vergara is made thinner using Photoshop. That is typical Pepsi advertisement because they are using a celebrity (Sofia Vergara) and appealing more to younger people. They are using their signature colors red & blue. Advertisement is supposed to make us think that when we think
Instruction manual инструкция по эксплуатации Autobiographical novel автобиографический роман party political broadcast политическая передача партии news bulletin выпуск новостей sports coverage спортивный репортаж first edition первое издание advertising campaign рекламная кампания glued to a TV приклеенный к телевизору adhered to a principle твёрдо придерживаться какого-л. принципа subliminal messages подсознательный посыл/сообщения inane situation comedies (sitcom) тупые комедийные сериалы political unrest политические волнения to hype проводить массированную рекламную кампанию decent programmes приличные программы howls of protest крики протеста my foot чепуха, бред take a stand занять определенную позицию dumb down упростить до абсурда illegible трудный для чтения gist of the article суть статьи illiterate необразованный человек manuscript рукопись outline of the story краткое содержание истории out of print вышло из печати circula...
that you get for your work 9. Weighting - Extra amount of pay given because you work in an area where it is expensive to live. 10. Perk sometihing exstra you get from a job, like fringe benefits, but it can have no monetary value, like a chance to travel. 11. royalty A payment that someone such as a writer or musician gets each time their work is sold or performed. HOW COMPANIES ADVERTISE 1. Word-of-mouth advertising Free advertising, friends tell other friends abaout products. 2. Institutional or prestige advertising The company's name is mentioned but not the specific product's. 3. Advertiding agencies Companies that handle advertising for clients. 4. Advertising account Contract between companie and client. 5. Agreed budget the amount of money a company plans to spend in advertising and media time. (A particular market segment at which a marketing campaign is focused.) 6
Advantages and disadvantages of advertising Nowdays advertising is a huge part of our everyday life. We probably could not even imagine a life without commercials on TV, big posters and neon screens on streets and advertisments in newspapers and magazines. But like everything else in this world, advertising also has it is advantages and disadvantages. Starting with advantages the biggest plus is probably that advertising can inform people about different products and services, their utilities, cost and other requirement. Also, advertisements about non-commercial issues like AIDS can help in educating people and notifying possible problem. Finally, one big advantage is providing employment. Not only advertising itself needs many workers, but companies who are increasing their sales volume of goods mostly expand themselves and that may give job to thousands of people.
advertisement and discusses in depth the reasons as to why the commercial is problematic and in specific sexist. The intended audience of the piece is teenagers and adults, as the purpose is to inform and provide an opinion on a troubling media phenomenon. However, the primary targeted demographic of the opinion column is women. The context of this written task is Western advertising and in general the 21st century’s media, as sexist media predominates throughout many areas of the world. Monday, October 28, 2013 THE DAILY NEWS Page 1 of 5 Dear women around the world,
For and against commercial advertising on TV The purpose of this essay is to compare the positive and negative aspects of commercial advertising on television. Firstly, I think commercial advertising is the most important way of advertising, because the television is the main channel of information in today's world. Therefore, advertisements on television will give information about a new product to a larger amount of people. Furthermore, without this info our society would not exist, as it depends on people, who consume. Secondly, I think commercial advertising on television is important and good, because it helps television stations to get money for buying new films etc. The programmes shown on
Kristin Loit Advertising has a bad influence on children Advertising is one way of marketing. The aim of advertising is to get people's attention that people would buy one particular company's products or services. Commercials and ads are not only directed to adults but also for children's. The good thing of advertising is that it helps us to become aware of the products in the market and the bad thing is the negative effect on childrens. To begin with, childrens are defenseless. They do not understand the ads or commercials, they do not know that it is only a business plan. Advertisements are made in such a way as to attract the attention of children. And that leads to there that children ask their parents to buy some certain products. Children are
It is said that advertising is legalized lying. Are the advertised products as useful and needed as they are presented to be? Ads want to make us believe that we need the things or services they are advertising. Advertisements are often placed anywhere people can easily see or hear the information such as TV- or radio commercials. Most of the potential consumers look at the products offered by the media and assume that these items would be effective and useful to them in everyday use. Therefore people who create advertisements have realized that consumers want to buy items that famous people have advertised. The stars prmoting the product most of the time dont even use it.
makes me agree with the ban, to keep children away from bad habits. People who already smoke or drink mostly don't care about the advertisements and are not affected by them. It can clearly be seen that such adverts are only useful for the companies who gain money from new "addicts". Since new smokers increase pollution and make streets full of cigarette packs then it's very bad for people who want to live a good life on our planet. Because of all that I totally agree on a complete ban on the advertising of dangerous products. It wouldn't affect old users, but could help to prevent other people from starting. I think there should also be a ban on advertising of hygienic products, because this is something people should also choose themselves, without any help of strange advertisements.
The product-variety externality: · Because consumers get some consumer surplus from the introduction of a new product, entry of a new firm conveys a positive externality on consumers. The business-stealing externality: · Because other firms lose customers and profits from the entry of a new competitor, entry of a new firm imposes a negative externality on existing firms. Advertising When firms sell differentiated products and charge prices above marginal cost, each firm has an incentive to advertise in order to attract more buyers to its particular product. · Critics of advertising argue that firms advertise in order to manipulate people's tastes. They also argue that it impedes competition by implying that products are more different than they truly are. · Defenders argue that advertising provides information to consumers
Television Advertising Pros and Cons According to a recent study by Ball State University on the media consumption habits of average Americans, despite the Internet's steady rise in popularity over the last few years, television remains the dominant medium in most U.S. households. On average, the general population spends over four and a half hours a day in front of the tube, making TV watching one of the most common modern leisure activities. Is it any wonder then that television advertising is also the most powerful form of advertising? Advertising on television allows you to show and tell a wide audience your business, product, or service. It allows you to actually demonstrate the benefits of ownership. You can show how your product or service works and how it's packaged so prospective customers will know what to look for at the point of sale. In advertising, it often takes multiple touch points to effectively influence consumers' purchasing behavior.
every company can offord it. Secondly, TV commercials mingt be the easyest way to advertise products because for example in the radio You can not see the product, you can only hear what people are talking about it. On the other hand, nowadays the popularity of TV commercials is getting smaller because of the Internet. More and more people use Internet more than they watch TV. In conclusion, Allthough advertising on TV is the easyest way to advertise, it might me a bit too expencive for some companies and they shouls consider advertising on the Internet. The role of social security Social security is a government program that provides economic security to people who are retired, unemployed or unable to work. First of all, social security gives a secure feeling for people that when something happens and they are not able to work, then government will help them to manage
public limited company aktsiaselts sole trade/sole proprietor FIE partnership täis- ja usaldusühing private limited company osaühing company secretary pearaamatupidaja limited liability piiratud võimalused incorporated aktsiaseltsiks ühinenud joint venture ühisettevõte merger ühinema acquisition omandama takeover ülevõtmine product toode price hind place koht promote reklaamimine marketing mix (The Fours Ps´) turundusmeetmestik product advertising toote reklaam target sihtima media media corporate advertising firma reklaam brand image brändi kuvand publicity avalik tähelepanu information informatsioon print media trükimeedia publishing - kirjastused channels kanalid stations jaamad broadcasts programmid multimedia multimeedia audience kuulajad/vaatajad networks - võrgustik
18. brand leader - most widely sold and recognized product of a particular brand 19. brand equity - the value premium that a company realizes from a product 20. brand loyalty - when a person buys the same brand products repeatedly rather than other brand's. 21. brand stretching - a marketing strategy in which a company uses the same brand name of a product with a well-developed image in a different product category or for a new product HOW COMPANIES ADVERTISE 1. Word-of-mouth advertising - is when people tell (in a good way) their family or/and friends about products or services that they have bought and used. 2. Institutional or prestige advertising - tries to develop goodwill for a company rather than to sell a specific product. 3. Advertising agencies - agencies which are working on planning, creating and handling advertising for companies 4. An account - advertising contract 5. An advertising budget - amount of money that company is ready to give for advertising 6
A B C D E F G H I J K L M N O P Q R 1 Advertising model 2 Note: All monetary values are in $1000s, and all exposures to ads are in millions of exposures. 3 Inputs 4 Exposures to various groups per ad 1
Ads everywhere Advertising has become a part of everyday culture. We know all of the tricks that advertisers use to sell us their products and so they need to work harder than ever to keep us interested. The latest trend designed to do this is known as ambient advertising. It’s a practice of putting ads in unusual places. It allows the advertisers to be flexible. One recent award-winning campaign advertised a modern art agency by putting stickers on everyday objects such as lamp-posts and paving stones. It seems that wherever you go these days some advertising agency will have got there first and will be desperately trying to grab your attention.
My speciality is artistic design, which is 120 weeks of study, which makes the course 3 years long. Kuressaare Reginal Training Centre is one of only two schools in Estonia, where elementary school graduates can come to acquire the artistic development of the specialty. Through the course and students spare time, many cultural events, narrow circle of performances and exhibitions are done in the area by the students. All subjects are very important starting with math and going up to advertising psychology. As any other high school, we also have the basic subjects as Estonian, Literature, Physics, Chemistry, Biology etc. Although we have them in a lesser extent, which makes us more space to have other subjects such as The world's cultural history, Art history, Advertising, Advertising Psychology, Perspective and Drawing, Advertising, Ceramics, Specialty composition, Computer design, Photography etc.
Kvantitatiivse teadusartikli ülevaade Valisin teaduslikuks artikliks The Power of Reach and Frequency In the Age of Digital Advertising. Antud artiklis tuuakse välja reklaamiga seotud küsimustiku tulemused. Küsitluse põhieesmärgina uuriti erinevate turundusvõimaluste ulatust ja sagedust internetipõhise ja mitteinternetipõhise reklaami puhul. Küsitlustulemustes võrreldi ka varasemate aastate vastuseid ning toodi välja erinevaid turundusefektiivsuse analüüsimise meetodeid (nt. reach-and-frequency distribution). Uurimus toimus, sest sooviti teada, kui palju on internetireklaami suur areng mõjutama hakanud turundust
chicken, fish, salads and breakfast. The Whopper, a sandwich that has since become Burger King's signature product, was the first major addition to the menu by Mr. McLamore in 1957. Not all introductions have had the success of the Whopper; BK has introduced many products which failed to catch hold in the marketplace. Some products that have failed in the US have seen success in foreign markets, where BK has also tailored its menu for regional tastes. The company's "Golden Age" of advertising was during the 1970s when it introduced its mascot the Magical Burger King, a memorable jingle, and several well known and parodied slogans. Beginning in the early 1980s, its advertising began to lose focus; a series of less successful ad campaigns created by various agencies continued for the next two decades. In 2003, Burger King set about resuscitating its moribund advertising with the hiring of the Miami-based advertising agency of Crispin Porter + Bogusky (CP+B). They completely
that supports their customers. Lower prices Secondly, I would suggest slightly lowering our prices and letting the public know of it. We should grow a reputation as a company that is not trying to rob their clients of their money. This would be a great advertisement for the shop and would boost our clientele, making up for the little lost from the lower prices. Advertising campaigns Finally, we should start an advertising campaign. We should invest a good sum of money into it as without people hearing about our shop, we cannot grow. A good idea would be to think of an idea or a motto for our shop that people would remember us by. As our company is fairly small, we should start with newspaper and internet ads. Conclusion To sum up, I believe that if we put some of these suggestions into practice, we will be able to make the shop more profitable.
To: Clara Philipp From: .................. Subject: Suggested improvements to shop Date: 1st April 2011 Introduction The purpose of this report is to make recommendations for possible improvements in the shop. Advertising To begin with, it would be a good idea to think about buying advertising space on local television stations or radio stations. Moreover, we should distribute flyers around our local community, newspaper inserts or on community bulletin boards. In this way the public knows that our shop exists and we will have larger circle of customers. Online Store Secondly, I believe we can also expand our shop by opening up an online store. Albeit a large number of consumers like to shop locally, there is still many, who also prefer shopping online,
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Introduction This report lists the key features of an exciting new product made from Protean. It also looks at its key selling points and examines its commercial potential. This report will look at: · A description of the product · Its selling points · Ways in which the product is really new · Its target consumers and main buyers · Price which will attract the most buyers · Places where you can sell it · An advertising and promotion plan Discussion points 1. Our products are very big sunglasses. These are different. Their colour can be changed at any time. Most of sunglasses are with mirror glasses and UV- protection. People who have problems with their eyes can buy ,,+"or ,,"sunglasses. Frames are decorated with different accessories like diamonds and pearls. 2. Selling points: · Very big ones · Their colour can be changed at any time · Ideal for a sunny day
Secondly, computer games cause children to develop an addictive desire to play them again and again, which adversely affects the child's development. Impact on a person' s vision. This has a negative impact not only the Internet, but also directly on the computer. But there are also benefits of the Internet. The Internet is a major source of information. The Internet lets us find information on almost any subject. It truly is the engine of trade - advertising on the Internet is as effective as external advertising and sometimes even surpasses it. The possibility of earning online. To date, there is a lot of debate about that, whether real earnings on the Internet. The ability to chat with friends and colleagues via social networks. Today the most popular social networks are MySpace, Facebook, Vkontakte, Odnoklassniki, Agged, Twitter. On the Internet you can find a lot of different clubs, chat, send text messages to friends. Social networks are for
It's one of the most common household appliances in the world today. The English-speaking peoples have always allowed more freedom of speech and of the press than most other countries. This gave them an advantage from the start in communications. Book-publishing grew rapidly in early modern England and America. So did newspapers, which were the first kind of mass media. A newspaper is a written publication containing news, information and advertising, usually printed on low-cost paper called newsprint. Newspapers often include articles on political events, crime, business, art, entertainment, society and sports. Most traditional newspapers also contain columns which express the personal opinions of the writers. The first newspapers were probably handwritten newssheets that governments posted in public places. There is a fundamental distinction between daily papers : quality and popular. Quality
Puppies for sale A farmer had some puppies he needed to sell. He painted a sign advertising the pups and set about Nailing it to a post on the edge of his yard. As he was driving the last nail into the post, he Felt a tug on his overalls. He looked down into the Eyes of a little boy. Mister," he said, "I want to buy one of your puppies." "Well," said the farmer, as he rubbed the sweat off the back of his neck, "these puppies come from fine parents and cost a good deal of money."
NOMINATION ITALY BRACELET Nomination Italy Bracelet This is a ultra-light personal adjustable bracelet with unique well-designed links. Nomination Italy Bracelet features For women and men; Stylish; Personal; Long-lasting; Hard-wearing; Expandable; Affordable; Attractive; Unique. Nomination Italy Bracelet customer profile Age: 0-… Gender: Both Income: min 300€ Job: whatever; Interests: jewerlies, fashion etc. Advertising Jewerly stores; Window displays; Internet websites; Homepage. Connect the links to make it unique!
This is a fast moving product. Features and penefits Refreshing Tasty Fights with fatigue and sterss Relifes headache Good for your blood Mitigates swellings Natural No preservatives Target audience Everybody can drink this juice. Your income level does not matter, because you may have it your own home garden or nearby forest. Also you can buy this amazing drink from some fair with reasonable price. The best means of advertising this juice is fairs, so people can taste it. Thank you for your attention
Next to - Kõrval - beside Franchising - Frantsiisimine is a business system; companies sell a right to operate Franchisor - Müüja - company who sell an individual right to another company Franchisee ainumüüja - company who buy the right to sell from another company Franchise agreement - Frantsiisileping - franchise contract Franchise fee - front end fee Royalty - Litsensitasu management service fee Advertising fee Reklaamimaks - contributing advertising and marketing cost Operations manual - Tegutsemise juhised - acting directions Master franchisee - Ülevaataja - supervisor A challenge - Väljakutse - difficult but exciting things to do Maintenance - Hooldus - keeping equipment in good condition A booking - Ettetellimine - a reservation A report - Aruanne write-up To tackle - Käsile võtma - to deal with To update - to review and include recent changes Records - Protokollid - writing documents containing information about past
Tüvi Nimisõna NOUN Tegusõna Omadussõna Määrsõna ROOT NOUN (person) VERB ADJECTIVE ADVERB Advertise Advertisement Advertiser Advertise Advertised ------------------ (Advertising) Compete Competition Competitor Compete Competitive Competitively Confuse Confusion -------------- Confuse Confused Confusingly (Confusing) Contest Contest Contestant Contest --------------- ------------------- Determinate Determination -------------- Determine Determined ------------------ Differ Difference -------------- Differ ...
Took the words to heart võttis südamesse Suffered from dyslexia kannatas tüsleksia all Provide a link pakkus ühenduse Wouldn't fail et ta suudab Issue probleem Predict ennustama Evolved into sisaldas(kaasa arvatud) Personal wealth isiklik vara To experience kogeda Adventure seiklus Advertising reklaam Aim siht Ambition auahne Article artikkel Basement kelder Challenge väljakutse Costumer klient Cut-price poolehinnaga Hero kangelane History ajalugu Improve tõestama Interview intervjuu Logo logo Politician poliitik Prison vangla Rent rent Spell hääldama Staff meeskond Wealth varandus Wedding pulmad On cloud nine seitsmendas taevas In high spirits heas tujus A whale of a time väga tore Look on the bright side positiivselt suhtuma Laughing our heads off naerust kõveras Make someone's day õnnelikuks tegema Out of this world jumalik Thrilled to bits vasikavaimustuses Ov...
aastal kino teke. 1899. aastal sai teoks esimene üle 1 miljoni USA dollari maksev reklaamikampaania, samal ajal tekkisid ka esimesed reklaamitegijate klubid ja ühendused. (Roose 2002:15) Reklaamindust iseloomustavad järgmised omadussõnad: üldlevinud, tormakas, läbiv, materialistlik, intrusiivne, dünaamiline, ahvatlev, tüütu, ärritav, asendamatu, paeluv. Keskmine tarbija puutub päevas kokku mitmete sadade reklaamidega. Peter W. Allport'i 1974. aasta Journal of Advertising artiklis ,,Professionalism in Advertsing" uuring paljastab, et keskmine linnas elav inimene puutus kokku 117 kuni 484 reklaamiga päevas, seda nelja erineva meedia suurvormi abil. (Wright jt 1984:8) 5 Reklaamid on vaid üks osa reklaaminduse protsessist materiaalne osa, mida pidevalt kiidetakse ning kritiseeritakse. Reklaami mõistest arusaamine on tihti ebatäpne ning seda iseloomustavad müüdid ja pooltõed
Reklaamid Välismaine hea reklaam: http://www.adweek.com/news/advertising-branding/10-best-commercials-2012-145324?page=5 Halb rekaam : Teine reklaam videost: http://www.youtube.com/watch?v=hJDWp1ZfwJw · Esimene on hea kuna Red-Bull võttis riski ja tegi midagi enne olematud, ning filmis seda, see on meelde jääv inimestele ja alati kui inimene poodi läheb ja red-bulli näeb siis tuleb tal arvatavasti kohe reklaam meelde, kuna see on nii omapärane. · Teine reklaam on halb kuna nad on teinud krediidi võtmisest laulu . Selle taust ja snad ei lähe sellega üldse kokku ning see on naeruväärne , inimesed vaatavad seda reklaami nagu nalja numbrit. Eestimaine Hea reklaam http://www.youtube.com/watch?v=b-rOMV6Yb08 Väga huvitavalt tehtud, kui noorem räägib ei saa isegi mina aru mida ta suust välja ajab. Naine seletab lahti ja tänu sellele paneb reklaam kuulama ni...
information (usually phone numbers and passwords to access the Internet) and send it to the specified code in the "Trojan" e-mail address or addresses. Trojan-Clicker - Internet clickers. This family of Trojans, whose main function - the organization of unauthorized access to Internet resources. Trojan-Downloader - Ships other malware Trojan horses of this class are designed to download and install on the victim machine new versions of malicious programs, install Trojans or advertising systems. Trojan-Dropper - installers other malware As a result of using this class of software hackers reach two goals: a secretive installation of Trojans and / or viruses, protection from anti-virus programs, because not all of them are able to test all the components within this type of file. Trojan-Proxy - Trojan proxy server This family of Trojans, secretly engaged in anonymous access to various Internet resources.Commonly used for sending spam. Trojan-Spy - Spyware
Vero Moda is also well konown trademark and they offer too beautiful women´s clothes, but they are focused on evening dresses. MARKETING AND SALES PLAN Marketing strategy Our marketing strategy is: satisfied clients are our best quality and friendly employees. When a client leaves our business with a new dresses, costumes or shoes, she is broadcasting our name and quality to the public. Most of our clients will be women who want to career. No major advertising campaigns are anticipated. Our research has shown that word of mouth is the best advertising for this type of business. We will, however, run specials throughout the week. We will also ask clients for referrals, and reward them with 6 discounted or free services depending on the number of clients they bring. We will offer discounts to the new clients who have been referred
We were given your name by the Nebraska’s Board of Roads. Could you please send your current catalogue and price list for the business communication courses? We are extremely interested in the course which deals with the aspects of business correspondence with people from different countries, since we are planning to expand our company outside USA. We would appreciate more details about the ‘Common Problems Among Business Correspondence’ course which you are currently advertising on your website. Would it be possible to arrange a Sample class for us? Also, could you let us know if you allow cash discounts? Thank you for your attention. We hope to hear from you soon. pp. Kai Svensson(Mr) Personnel Manager cc Mark Blurr(Mr) Junior Manager encl list of people attending the course
communication which is seen and understood by a large mass of people can be taken to mean mass communication or mass media channels. Why is mass media so attractive to people? Mass media holds a kind of mystique in the minds of the people. It is because the communication is designed in such a way that it appeals to a larger demographic segment. The test of a good mass communication marketing drive is to see if it gets the people talking. If it does, then not only does it mean that the advertising drive has been successful, but the organization in charge of the mass communication is also getting publicity by the word-of-mouth channel! Mass Media Influence It is hard to argue with the fact that mass media has a compelling effect on the human mind. Especially on minds which are more impressionable. For example, the mass media influence on children is understandably higher than it is in adults. So how exactly does mass media influence us? Mass Media Influence on Youth
Ärikeskus - Shopping centres(malls) Hüpermarket - Hypermarkets Kaubahall/hüpermarket - Superstores Kaubanduskeskuste rajoon? - Retail park Kaubamaja - Department stores 4 Franchising (siuke värk, et ostad litsentsi kasutamisõiguse) Franchisor (litsentsi omanik) Franchisee (litsentsi ostja) Franchise agreement (litsentsi ostmise tegevus) Franchise fee (litsentsi eest tasu maksmine) (front end fee) Litsentsitasu Royalty(management services fee ) Tasu reklaami/litsentsi eest vms - Advertising fee Kasutusjuhend - Operations manual Litsentsi ostnud firma keti peamaja vms:D - Master franchisee 5 Rahvuslik kultuur - National culture Hirearhia - Hierarchy Alluvad - Subordinates Autoritaalsus Authority Volitama - Delegate Algatus - Initiative 6 The bank of England-keskpank Commercial banks or clearing banks-õldised bangad Merchant banks-pank , mis tegel eb ainult firmadega , äripank 7 Consumer society- tarbimisühiskond Environment- keskkond Packaging-pakendid
seisundeid, objektiivseid füüsilisi reaktsioone, hoiakuid, teadmisi, hinnanguid, arvamusi, ostuvalmidust, soove, ostukiirust, ostukordi, ostukohti, suhtlemise käigus edasi antud teavet, jne - reklaamiuuringutes on asendamatu olla kursis maailmas tehtavaga ning uuemate know-how ja teoreetiliste saavutustega; selleks tuleb lugeda erialaajakirju ning käia konverentsidel mõjukamaid teadusajakirju: 1. Journal of Advertising Research. 6 nr aastas (aastatellimuse hind 75 $). Väljaandjaks Advertising Research Foundation, New York. 2. Journal of Advertising. 4 nr aastas (29 $ või 44 $ - aastatellimuse hind väljaspool USA-d; vastavalt maapostiga või lennupostiga saatmisel). Väljaandjaks oli American Academy of Advertising, Athens (Georgia). Praegu kirjastab CTC Press/JOA. 3. International Journal of Advertising. 4 nr aastas (aastatellimus 75 naelsterlingit).
Marketing activities include "inbound marketing," such as market research to find out, for example, what groups of potential customers exist, what their needs are, which of those needs you can meet, how you should meet them, etc. Inbound marketing also includes analyzing the competition, positioning your new product or service (finding your market niche), and pricing your products and services. "Outbound marketing" includes promoting a product through continued advertising, promotions, public relations and sales. The essence of marketing is to understand your customers' needs and develop a plan that surrounds those needs. Let's face it anyone that has a business has a desire to grow their business. The most effective way to grow and expand your business is by focusing on organic growth. You can increase organic growth in four different ways. They include: · Acquiring more customers · Persuading each customer to buy more products
attraction for readers. Furthermore, there are all kinds of journals on the web, for example food sites, where people can find many recipes for different meals. Also, fashion blogs, which can give inspiration if wondering what to wear for some kind of an occasion. Not only are the blogs entertaining, they can also be very helpful and useful. The writers of the blogs get attraction from the amount of readers and clicks, which their page gets. Some blog-writers sign contracts with various advertising agencies, so they get money for each click that their site gets. This drives the blog-keepers to write. Another great benefit that keeping a blog brings the writer - fame. The more widespread your blog becomes, the more people will recognize your name. One blog, which I really enjoy reading is my colleague's photo blog. She is an amazing photograph, who knows how to capture really candid moments and emotions. Her blog is not well known, but I
Marketing Metaphoria Maarja Salu MSI I kursus Marketing Metaphoria reveals the powerful unconscious viewing lenses called "deep metaphors" that shape what people think, hear, say, and do. Why do... ... advertising campaigns and new products often fail? ... consumers feel that companies don't understand their needs? Because... ... marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria should convince you that everything consumers think and do is influenced at unconscious levels and it will give you access to those deeper levels of thinking. What are these deep metaphors then? Seven main ones Balance Transformation Journey Container Connection
considered mass public performance art. 4.9. Yarn bombing Yarn Bombing is a type of street art that employs colourful displays of knitted or crocheted cloth rather than paint or chalk. The practice is believed to have originated in the U.S. with Texas knitters trying to find a creative way to use their leftover and unfinished knitting projects, but has since spread worldwide. While other forms of graffiti may be expressive, decorative, territorial, socio-political commentary, advertising or vandalism, yarn bombing is almost exclusively about beautification and creativity. ([http://artradarjournal.com/2010/01/21/what-is-street-art- vandalism-graffiti-or-public-art-part-i/] 14.01.18) The Influences of Street Art 5. ANALYTICAL PART Banksy - perhaps, the best in the world master of street art, this is it. Banksy does not just draw, he expresses his opinion about the next social injustice or political situation with his whole drawing
use and Japanese, from Japan's economic influence. The third tier of importance covers Portuguese (for Brasil), German, and Russian. The remaining languages are essentially regional or minor. Success in business in the global economy requires fluency in one or more of the languages in Tier One or Tier Two, no matter where you live.Business operations reception, customer service, sales, websites, advertising that entail use of one or more languages provide access to major additional segments of the global economy. Likewise, the executive or office worker or retail clerk with multi-fluency has the edge over co-workers and competitors who do not. The isolationism of single-language operations in business and in government amounts to arrogance, and eliminates the single-language entity from effective competition.
NEON Symbol: Ne Atomic number: 10 Date of Discovery: 1898 Discoverer: Sir William Ramsay Name Origin: Form the Greek word neos (new) Uses: lighting Obtained From: liquid air Respected teacher, classmates today I am going to speak about a chemical element neon. it will take me about 2-3 minutes. I am going to talk about Neon's history extraction physical properties chemical properties uses health effect Neon is the chemical element that has the symbol Ne and atomic number 10. Neon was discovered in 1898 by British chemists William Ramsay (1852-1916) and Morris Travers (1872-1961). It occurs naturally in the atmosphere, but only in very small amounts. Extraction Neon can be obtained from air by fractional distillation(murdosaline destilatsioon). The first step in fractional distillation of air is to change a container of air to a liquid. The liquid air is then allowed to warm up. As the air warms, each element in air changes...
the organisation. *To minimise costs at the outset, a sound marketing approach will usually attempt to increase profits and cash flow from existing markets. *Heinz revamped its marketing strategy to increase consumption of its tinned soups. *The product attributes of celery were linked with concepts of slimming and refreshment on summer days. Promotion Advan. of advert: advertised product is standard and legitimate; lets the seller repeat a message many times; advertising is very expressive; can be used to trigger quick sales Shortc. of advert: it is impersonal; cannot be as persuasive as a company salesperson; a one-way communication with the audience; can be very costly. Unique qualities of personal selling: it involves personal interaction between two or more people; lets all kinds of relationships spring up; is the company's most expensive promotion tool. Characteristic feat. of sales prom: sales promotion includes a wide assortment of tools,
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