Inglise keele sõnad ADVERTISING (0)

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Lõik failist

THE INTERNET AND E-COMMERCE

ISP – it is a organization that provides internet access . The internet service provider.

e-tailing - the selling of goods and services on the Internet or through e-mail solicitation.

B2C.- business-to-consumer, selling to the public on the internet.

e-procurement -

B2G – business-to-goverment, business applay for government contracts and pay taxes .

shopping cart – Shopping cart is where you put product you have purchased from online shop .

last mile problem – how to deliver products , purcased on internet to the customers

bricks-and- mortar shop – Brick and mortar shops are physical shops where customers interact face -to-face. They are opposite to online shops.
TELEMARKETING

telemarketing – for of direct marketing , where telemarketers call to their customers

cost per inquiry , cost per order – its how they measure the success of telemarketing compaigns

cold calling – It calling from a list where new customers are.

hot contacts – people who are ready to buy

phone sales – selling services over the phone

lead generation – cold prospects, people who they havent called yet,

lead conversion - This is telemarketers trying to convert leads into sales.

voice broadcasting – recorded message is played to the customers instead of a live operator

inbound telemarketing – when a customer calls to the telemarketing firm , to respond to a ad or something like this.

telemarketing scripts – list of questions that need to be asked or must be said from the customers
DOING BUSINESS ONLINE

community features - Part of website, that includes simple opinion polls, online surveys and discussion forums to engage customers

customized product – the product is customaised to suit the need of regular customers

personalized lists of recommendations –recomendations based on a shoppers regular purcases.

viral marketing – individuals send information to theire friens, abaout a product. If the feedback is good it presudes others to buy it as well.

buzz marketing - trensetters ware or use a product which presudes others to buy it as well

fully online – It means you don’t have any brick-and-mortar shops and everything is done in online.

clicks and mortar site – shops that have both , a online shop and a pysical outlet

PayPal – online payment
CUSTOMER RELATIONSHIP MANAGEMENT

CRM – customer relationship management, is based on the idea of treating different customers diffrently

customer feedback loop - It is created by one-to-one organizations . It means that sellers try to communicate with clients very friendly and personally.

data mining – it reveales patterns in customer behaviour

CRM technology - it supports a CRM strategy by gathering , storing and analysing customer data.

Watchdogs – Customer protection group who are concerned about the gathering and storing of large quantities of customer information.

encrypt the information – private data is encrypt to a secret code and the information is no longer available to others
MONEY -BUYING, SELLING AND PAYING

current account – where you pay in your salary and the withdraw money and pay your every day bills .

bank statement – regular notis on how mutch money you have on your account.

savings account – it where you deposit any extra money that you have and only take money out when you really need it.

be in the red – when you account is overdrawn, you can be said to be in red. You have money but you owe it to the bank

be in the black - To be in black- you have money left on your bank account.

bank loan – when you loan money from bank

mortgage – when bank loans you money to built a house,( building society)

buy on credit - You can use this kind of buying if you don’t have enough money to.
To purchase, on a promise, in fact or in law, to make payment at a future day.

reduction - Discount. For example you get 5 euros off because you are a student .

give a refund – refunded money on st that you have bought , but you need to retur it

fee – money payd to a school or a lawyer

fare – money payd to a journey

income tax – tax collected on wages ans salariess

inhertance tax – tax collected from what people inharit from others

excise duties – tax that must be paid on goods imprted from other countries

VAT – value added taxe, is a tax paid on goods and services when hey are bought or purcased.

corporation tax – payd on comapnies profits.

tax rebate – money that you will reasave when you pay do mutch taxes

dole – unenployment benefit , what goverment pays to unemployees.

rate of exchange - The value of one currency for the purpose of conversion

shares - Document that company can sell. When people buy shares then they are invested in that company.

disability allowance – goverment benefit offered to people who have a disability

child benefit – Benefit offered to families who have more than three children
PAY AND BENEFI TS

salary – payd to white- collar jobs

wages – payd to blue -collar jobs

time-off benefits – Benefits you resive when you need to leave from work , becouse you are sick or you need a pregnacy leav.

Insurance - Life insurance- attractive to people with families. Private health insurance or disability insurance.

pension – money you reasave regulary, at a point of age you cant work any more

workers `compensation – offered by company when you have a work realated accident

fringe benefits – Benefits offered by companis that are from theire own will, these benefits are not aquired by law.

Remuneration – money erned by a peson, an organization or a country , Payment that you get for your work

Weighting - Extra amount of pay given because you work in an area where it is expensive to live.

Perk – sometihing exstra you get from a job, like fringe benefits, but it can have no monetary value, like a chance to travel .

royalty – A payment that someone such as a writer or musician gets each time their work is sold or performed.
HOW COMPANIES ADVERTISE

Word-of-mouth advertising – Free advertising, friends tell other friends abaout products.

Institutional or prestige advertising – The company’s name is mentioned but not the specific product’s.

Advertiding agencies – Companies that handle advertising for clients.

Advertising account – Contract between companie and client .

Agreed budget – the amount of money a company plans to spend in advertising and media time. (A particular market segment at which a marketing campaign is focused .)

Brief – Short statement of things need to be done (worked out) ( Using few words )

target customers - customers you want to target, potantial customers who will buy your product.

media planners - The people who choose where to advertise, in order to reach the right customers.

threshold effect – The benchmark for setting future advertising budgets

comparative -parity method – match competation spending.

counter -cyclical advertising – Adver. During periods or seasons when sales are normally relatively poor

product placement - Products in some film action , opportunity for companies to advertise

endorsement - Products or services that are advertise by famous person
ADVERTISEMENTS THAT WORK

AIDA – Attention , Interest ,

Hook - It is a clever headline that catches peoples eyes

vehicle – The right media, newspapers you want your advertisment to be

trading radius – The area 90% of your customers are.

Timing – When is the right time to publich your ads.
OUTDOOR ADVERTISING

outdoor advertising – Advertising on street furniture, and so on

billboards or hoardings – Large outdoor panels for displaying ads

giant banners - Wallscapes that are hung on the front of buildings

lightboxes – Illuminated panels

tri-face billboards – Billboards with rotating sections, so you can put up to three different advertisements up and spin them around

scrollers – Signs that cosplay number of posters

street furniture - Ads that are everywhere in street. For example bus shelters, dustbins

transit advertising – advertising on buses, taxies and so on, covering them with vinyl.

ambient media – Advertisements on non- traditional media

digital outdoor advertising – advert. on LED screens that look like billboards, that show us short video clip.

catchment zone -

eye-catching - Something attractive and noticeable, that gets people attention when they walk past them. Ads such as sonic posters ( including sounds)

sonic posters – advertisements which include sound

smelly posters – posters that

lenticular posters – shows different images as you walk past them

OTS or coverage – oppurtunities to see

Lae alla, et näha rohkem ▪ ▪ ▪

100 punkti Autor soovib selle materjali allalaadimise eest saada 100 punkti.

~ 5 lehte Lehekülgede arv dokumendis

2012-12-29 Kuupäev, millal dokument üles laeti

17 laadimist Kokku alla laetud

0 arvamust Teiste kasutajate poolt lisatud kommentaarid

rayashaq Õppematerjali autor

money advertising market product inglise keel

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BUSINESS VOCABULARY

18. brand leader - most widely sold and recognized product of a particular brand 19. brand equity - the value premium that a company realizes from a product 20. brand loyalty - when a person buys the same brand products repeatedly rather than other brand's. 21. brand stretching - a marketing strategy in which a company uses the same brand name of a product with a well-developed image in a different product category or for a new product HOW COMPANIES ADVERTISE 1. Word-of-mouth advertising - is when people tell (in a good way) their family or/and friends about products or services that they have bought and used. 2. Institutional or prestige advertising - tries to develop goodwill for a company rather than to sell a specific product. 3. Advertising agencies - agencies which are working on planning, creating and handling advertising for companies 4. An account - advertising contract 5. An advertising budget - amount of money that company is ready to give for advertising 6

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Monoloogid

every company can offord it. Secondly, TV commercials mingt be the easyest way to advertise products because for example in the radio You can not see the product, you can only hear what people are talking about it. On the other hand, nowadays the popularity of TV commercials is getting smaller because of the Internet. More and more people use Internet more than they watch TV. In conclusion, Allthough advertising on TV is the easyest way to advertise, it might me a bit too expencive for some companies and they shouls consider advertising on the Internet. The role of social security Social security is a government program that provides economic security to people who are retired, unemployed or unable to work. First of all, social security gives a secure feeling for people that when something happens and they are not able to work, then government will help them to manage

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"Marketing"

Marketing activities include "inbound marketing," such as market research to find out, for example, what groups of potential customers exist, what their needs are, which of those needs you can meet, how you should meet them, etc. Inbound marketing also includes analyzing the competition, positioning your new product or service (finding your market niche), and pricing your products and services. "Outbound marketing" includes promoting a product through continued advertising, promotions, public relations and sales. The essence of marketing is to understand your customers' needs and develop a plan that surrounds those needs. Let's face it anyone that has a business has a desire to grow their business. The most effective way to grow and expand your business is by focusing on organic growth. You can increase organic growth in four different ways. They include: · Acquiring more customers · Persuading each customer to buy more products

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MP CANNED FOOD LIMITED BUSINESS PLAN 2018

Recently I received 2 orders from Estonian House (2012) and I have agreement with 1 wholesaler in Scotland to start supplying their customers. However, my local church have shown interest in purchasing Wild Boar in its own juice because they tell me that they cannot buy this item in the United Kingdom Marketing strategy What are you going to do? How much will it cost? 1. Word of mouth. (Organizing products degustation events in Estonian House and Jesus Army). 2. Advertising in Facebook, Kids For Life Magazine, Yellow Pages, on my website, online business listings. ~ £300 3. Business literature - 750 business cards. - £10 4. A story or newsworthy event in local (Leicester Mercury Business Awards 2017 finalist) or national papers, radio (Leicester Community Radio interview with Lilia Patterson), TV or award ceremonies. 5. Giving out free samples 6. Leaflets - £65, posters - £30 5. Social media - Facebook group, Facebook Page, Twitter, YouTube 6

Äriplaan

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Unit 3-4 sõnavara

Next to - Kõrval - beside Franchising - Frantsiisimine is a business system; companies sell a right to operate Franchisor - Müüja - company who sell an individual right to another company Franchisee ainumüüja - company who buy the right to sell from another company Franchise agreement - Frantsiisileping - franchise contract Franchise fee - front end fee Royalty - Litsensitasu management service fee Advertising fee Reklaamimaks - contributing advertising and marketing cost Operations manual - Tegutsemise juhised - acting directions Master franchisee - Ülevaataja - supervisor A challenge - Väljakutse - difficult but exciting things to do Maintenance - Hooldus - keeping equipment in good condition A booking - Ettetellimine - a reservation A report - Aruanne write-up To tackle - Käsile võtma - to deal with To update - to review and include recent changes Records - Protokollid - writing documents containing information about past

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Introduction of SCM

INTRODUCTION OF SUPPLY CHAIN MANAGEMENT (SCM) A supply chain is a network of facilities and distribution options that performs the functions of procurement of materials, transformation of these materials into intermediate and finished products, and the distribution of these finished products to customers. Supply chains exist in both service and manufacturing organizations, although the complexity of the chain may vary greatly from industry to industry and firm to firm. Supply chain management is typically viewed to lie between fully vertically integrated firms, where the entire material flow is owned by a single firm and those where each channel member operates independently. Therefore coordination between the various players in the chain is key in its effective management. Cooper and Ellram [1993] compare supply chain management to a well-balanced and well-practiced relay team. Such a team is more competitive when each player knows how to

Kategoriseerimata

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"Career and Employment" Homereading

Changing career: 'These days, I go home feeling relaxed' Starting a new career is a daunting prospect for many. But Kate Hilpern discovers that plenty of help is at hand Some of the jobs that career changers are most keen to break into PR and teaching, among them are the very same jobs that people are queuing to get out of, says John Lees, author of How to Get a Job You'll Love and Take Control of Your Career. Many of us get to the point, whether in our twenties, thirties, forties or fifties where we decide to change careers. Some of us will make radical changes, while others will move to the edge of their comfort zone, perhaps shifting from acupuncturist to homeopath or PR office to journalist. But the key to making the right decision, says Lees, is to bring your dream back down to life with a hard thump. "I always say to people, 'Find out what you will actually be doing in the job of your dreams. What does the nitty-gritty day-to- day work involve?'" Conversely, he says, pe

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Business peculiarities in Russia

of activities, the monthly minimum wage, etc. Taxes depending on the sources of their coverage are grouped as follows: 1. taxes, the costs of which are included in cost of goods (works, services) - land tax, insurance premiums; 2. taxes, the costs of which are included in net sales of products (works, services) - VAT, excise duties, export tariffs; 3. taxes, the costs of which are included in the financial result, income tax, property tax, advertising, some targeted taxes; 4. taxes, the costs of which are covered by the profit left at the disposal of enterprises - the license fee for the right to trade, the collection of transactions executed on the stock exchanges. A method for implementing public use taxes as a tool of the cost of distribution and redistribution of income expressed as a function of taxes. The first and most consistently implemented tax function acts fiscal function, which consists

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