"innovatiove" - 1 õppematerjal

Ärialane suhtus ing. keeles

Individualist cultures- people look after themselves and their immediate family In collectivist ones they look after a wider group in exchange for loyalty Uncertainty avoidance- the extent to which the members of a culture feel threatened by uncertain or unknown situations. Lower in Britain than Germany Weak uncertainty avoidance cultures - Uncertainty is a normal feature of life. People are comfortable in unambiguous situations. There should not be more rules than necessary. Tolerance of innovatiove ideas. Motivation by achievement Strong uncertainty avoidance cultures - Uncertainty is a threat. People fear unambiguous situations. There is an emotional need for rules. Resistance to innovation. Motivation by security. In masculine cultures: men are to be assertive, tough, focused on material success, women should be modest, tender, concerned with the quality of life. Material success is dominant value. Things are important. Men are assertive. Women deal with feelings. People live to work