Cialdini raamat
Good (Taste)
© The New Yorker
Collection 1986, by
Gahan Wilson, from
carJoonbank. com. All
rights reserved.
"Perhaps Monsieur would care for something more expensive?"
BETTING THE SHORTCUT ODDS _
they had no strong need to carefully consider the argument's validity. The study's
results were quite straightforward: Those subjects with no personal stake in the
topic were primarily persuaded by the speaker's expertise in the field of education;