There is no alternative to personal time invested in building and maintaining a relationship. You must be alert to the danger of rela- tionship entropy and be constantly working to counter it. ■ CUSTOMERS FOR LIFE It is quite common in business for someone to work very hard to win a customer for the first time and to build the initial relationship. However, once the relationship is established, the businessperson begins to take the customer for granted and go off to work on new relationships that are not yet well established. Then, six months later, the businessperson is astonished to find that the customer has gone to a competitor. As a businessperson, your customer relationships are some of the most important assets that you develop and maintain over the course of your career. Once you have invested the time and energy
What the world doesn't tell you – because it doesn't know – is that you cannot become successful. You can only be successful. Don't let a mad world tell you that success is anything other than a successful present moment. And what is that? There is a sense of quality in what you do, even the most simple action. Quality implies care and attention, which comes with awareness. Quality requires your Presence. Let's say that you are a businessperson and after two years of intense stress and strain you finally manage to come out with a product or service that sells well and makes money. Success? In conventional terms, yes. In reality, you spent two years polluting your body as well as the earth with negative energy, made yourself and those around you miserable, and affected many others you never even met. The unconscious assumption behind all such action is that success is a future event, and that the need justifies the means
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