Service marketing (0)

Sarnased õppematerjalid

4

docx

Consumer behavior

Consumer Behavior Assignment Assignment 1(4) Girli Vasiljev HAAGAHELIA University of Applied Sciences RB1X 12.12.2011 Consumer behavior Introduction Each and every one of us is a consumer. We buy products and services every day. But why do we prefer one product or service to another? What leads us to make the right decision before every purchase? There are many aspects influencing our decision making process and thereby our consumer behavior. Attitudes, perceptions, image, roles, motivations, determinants etc. encourage us to buy or not to buy a product or service. (Cooper & Gilbert, 2008, p. 43)

Inglise keel

40

doc

Introduction of SCM

INTRODUCTION OF SUPPLY CHAIN MANAGEMENT (SCM) A supply chain is a network of facilities and distribution options that performs the functions of procurement of materials, transformation of these materials into intermediate and finished products, and the distribution of these finished products to customers. Supply chains exist in both service and manufacturing organizations, although the complexity of the chain may vary greatly from industry to industry and firm to firm. Supply chain management is typically viewed to lie between fully vertically integrated firms, where the entire material flow is owned by a single firm and those where each channel member operates independently. Therefore coordination between the various players in the chain is key in its effective management

Kategoriseerimata

4

docx

"Marketing"

(Pages : 15-23) Prepared: Kadri Tamm, MF-I-4 Instructed: Jane Tammeorg Tartu 2009 Marketing Basics for the Small Business Marketing is the wide range of activities involved in making sure that you're continuing to meet the needs of your customers and getting value in return. Marketing is usually focused on one product or service. Thus, a marketing plan for one product might be very different than that for another product. Marketing activities include "inbound marketing," such as market research to find out, for example, what groups of potential customers exist, what their needs are, which of those needs you can meet, how you should meet them, etc. Inbound marketing also includes analyzing the competition,

Inglise keel

24

docx

Starteegiline juhtimine

external opportunities and internal strengths while working around external and internal weaknesses- • Strategy = opportunity / capacity  • Opportunity has no real value unless a company has the capacity to take advantage of that opportunity SFAS summarizes an organization’s strategic factors by combining the external factors from the EFAS. Table with the internal factors from the IFAS Table. Strategic window- a unique market opportunity that is available for a particular time. TOWS Matrix- illustrates how the external opportunities and threats can be matched with internal strengths and weaknesses to result in 4 possible strategic alternatives • Provides a means to brainstorm alternative strategies • Forces managers to create various kinds of growth and retrenchment strategies • Used to generate corporate as well as business strategies

Juhtimine

26

docx

Public Administration and Innovation

It is not just good ideas, it is a combination of good ideas, motivated staff and an instinctive understanding of what your customer wants” – (Branson 1998) ● “...novel implementation of an invention, discovery, new or existing knowledge in economic process” (Joseph A. Schumpeter) ● An innovation is the implementation of a new or significantly improved product (good or service), or process, a new marketing method, or a new organisational method in business practices, workplace organisation or external relations” (Oslo Manual). Innovation and entrepreneurship Schumpeter on innovation: the role of inventions and entrepreneurs ● Innovation as “new combinations” of existing resources: “Innovation is possible without anything we should identify as invention and invention does not necessarily induce

Public Administration

109

pdf

Integration of Lean Con. and Building Information Modelling

Ergo Pikas Integration of Lean Construction and Building Information Modelling DISSERTATION Tallinn 2010 2 UNIVERSITY OF APPLIED SCIENCES Author: Ergo Pikas- Civil Engineering student, Faculty of Construction, Tallinn University of Applied Sciences Supervisor: Rafael Sacks- Associate Professor, Faculty of Civil and Env. Engineering, Technion ­ Israel Institute of Technology Consultant: Roode Liias- Professor and Dean, Faculty of Civil Engineering, Tallinn University of Technology Title: Integration of Lean Construction and Building Information Modelling Archived: University of Applied Sciences, Faculty of Construction ABSTRACT This research can be divided into two. The first part investigates the current state of the construction industry, while the second part looks at new emerging busin

Ehitusjuhtimine

11

docx

MP CANNED FOOD LIMITED BUSINESS PLAN 2018

Executive summary 1.1 Business summary: My business idea is simple: MP CANNED FOOD LIMITED is importing canned food (meat products and ready meals) from Estonia to the United Kingdom. Unique products like "Wild Boar In Its Own Juice", "Elk In Its Own Juice" and "Venison In Its Own Juice" are hard to find in the United Kingdom. We are selling Rannarootsi and Frank Pott brands and sell them online, http://www.mpwildgame.co.uk Future plans are to start trading also in Leicester Market in November/December as a Market Stall, supplying deli shops (including North European and International), wholesalers and supermarkets (including Tesco, ASDA, Morrison's, Sainsbury's). My three big business values: * Quality products * Professional customer service * 100% recyclable products I started as a Sole Trader on 1st of June 2012, because it's simple and straight forward structure for my business. As my business have been growing I registered in

Äriplaan

5

doc

Turundusplaani koostamine

Tallinna Majanduskool ,,Notes on preparing a marketing plan" Homework 03.05.2012 Liisi Nigul Turundus II  Tallinn 2012 Toscana Gourmet is a place for family togetherness and will also be the leading gourmet Italian restaurant in Tallinn. The signature line of innovative, premium, pasta and risotto dishes include pesto with smoked salmon, pancetta and peas linguini in an special sauce, and

Inglise keel

Kommentaarid (0)