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2012-11-26
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katrin Aibast
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In britain, the newspaper industry, often called Fleet Street, has a mojar influance on public opinion and is a strong force in political life. Britain's press is unusual in that it is divided into two very different types of newspaper: the quality press and the popular press. The term quality press is used to describe papers, which follow the tradition of the journals of the 18th and early 19th centuries. The 'quality' papers are printed on large papers, have an undramatic layout and are serious in tone. They have editorials which comment on important issues and reflect the political views of the editor. They are more expensive than tabloids. Examples of the quality dailies are The Times, The Daily Telegraph, The Guardian, The Independent and the Financial Times
The telephone is a telecommunications device, which is used to transmit and receive sound. It's one of the most common household appliances in the world today. The English-speaking peoples have always allowed more freedom of speech and of the press than most other countries. This gave them an advantage from the start in communications. Book-publishing grew rapidly in early modern England and America. So did newspapers, which were the first kind of mass media. A newspaper is a written publication containing news, information and advertising, usually printed on low-cost paper called newsprint. Newspapers often include articles on political events, crime, business, art, entertainment, society and sports. Most traditional newspapers also contain columns which express the personal opinions of the writers. The first newspapers were probably handwritten newssheets that governments posted in public places.
This was much faster and more reliable than sending messages by horse messenger. the telephone was invented In 1876 by Alexander Graham Bell. The first radio broadcasts were transmitted in the USA in 1916. Radio is generally the first of the news media to report a local story. Millions of people depend on the radio for regularly scheduled news bullets. Book-publishing grew rapidly in warily modern England and America. So did newspapers, which were the first kind of mass media. Newspaper is the oldest type of media. The first newspapers were probably handwritten newssheets that governments posted in public places. Although newspaper sales have fallen slightly over the past few years, they still have an important effect on public opinion. Newspapers often include articles on political events, crime, business, art, entertainment, society and sports. There is a difference between daily papers: quality papers cater for more sophisticated readers. They contain detailed information
other forms of printed journals. All of them have established online presences. However, the digital reach of the various titles differs greatly: whereas over half of The Guardian and The Telegraph readers are based online now, 91% of The Times readers still read its print version. 17. Fleet Street- the home of the British press until the 1980s; a metonym for the British national press. 18. National newspapers- 69.6% read a national newspaper. Daily and Sunday papers.. Perhaps the most distinguishing characteristic of the print media is the existence of a large national newspaper sector, comprised of 11 daily and the same number of Sunday titles. 19. Regional newspapers- 83.6% of all British adults (40 million people) read a regional newspaper. The regional and local press are characterised by the concentration of ownership similar to that of the national press. The five largest owners control 72.5% of the market – more
word-of-mouth channel! Mass Media Influence It is hard to argue with the fact that mass media has a compelling effect on the human mind. Especially on minds which are more impressionable. For example, the mass media influence on children is understandably higher than it is in adults. So how exactly does mass media influence us? Mass Media Influence on Youth There is a burgeoning need amongst the youth to be accepted as a part of a group, to be popular, to have friends and relationships with people of the opposite sex etc. Mass media experts understand this need of the people and hence they come out with advertisements on TV, or in the newspapers, or on websites on how people can be more popular using a certain product. Most advertisements you see which are aimed at the youth generally talk about the 'cool quotient' of the product and how it is going to be the next 'in-thing'. And if you want to stay ahead of the game, it is absolutely
Newspapers are the oldest kind of communication but we can say that they are today quite old-fashioned. They are not flexible because when something happens you can't read about it until the next day. You can read some newspapers on the Internet too. Newspapers still have their own magic. People are weary of looking in a box and it is very nice to buy newspapers, have a cup of coffee and a breakfast in the garden. Nobody is disturbing you. Everything is calm. It's like magic. 3 main kinds of newspaper: - - Broad sheets (a quality newspaper) - - very big pages, hardly any colour pages, not too much photos, more difficult language, it focuses on some topic more details and facts, longer articles, more tidy-looking, nearly about everything (policy, culture, money...) - - people who read it are businessmen, people with higher education, people who don't like blabs (kecy) - - The Independent, The Daily Telegraph, MF, Lidové noviny, Svoboda
parchment, or other various material, usually fastened together to hinge at one side. A single sheet within a book is called a leaf, and each side of a leaf is called a page. A book produced in electronic format is known as an electronic book (e-book). Books may also refer to works of literature, or a main division of such a work. In library and information science, a book is called a monograph, to distinguish it from serial periodicals such as magazines, journals or newspaper. The body of all written works including books is literature. In novels and sometimes other types of books (e.g. biographies), a book may be divided into several large sections, also called books (Book 1, Book 2, Book 3, etc.). A lover of books is usually referred to as a bibliophile, or, more informally, a bookworm. A store where books are bought and sold is a bookstore or bookshop. Books can also be borrowed from libraries.
bills, buy food and to pay for any other expences. On the other hand, money is not the only thing in the world and money does not give you everything. You can't buy a family and friends. In conclusion, even if people work every day in order to pay for their expences, money is not the only thing in the world that makes people happy and satisfied with their life Advertising on TV Advertising on TV is a very popular way that companies use to advertise their products. First of all, advertisements on TV are called commercials and to get air time on Tv is very expencive and not every company can offord it. Secondly, TV commercials mingt be the easyest way to advertise products because for example in the radio You can not see the product, you can only hear what people are talking about it. On the other hand, nowadays the popularity of TV commercials is getting smaller because of the Internet.
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