Price & Place (Company) (0)

Lõik failist

Sarnased õppematerjalid

5

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Turundusplaani koostamine

Tallinna Majanduskool ,,Notes on preparing a marketing plan" Homework 03.05.2012 Liisi Nigul Turundus II  Tallinn 2012 Toscana Gourmet is a place for family togetherness and will also be the leading gourmet Italian restaurant in Tallinn. The signature line of innovative, premium, pasta and risotto dishes include pesto with smoked salmon, pancetta and peas linguini in an special sauce, and fresh mussels and clams in a marinara sauce. Toscana also serves distinct salads, desserts, and beverages. Toscana Gourmet will reinvent the Italian food experience for individuals, families,

Inglise keel

6

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Market and marketing

Good afternoon! My name is … I will be speaking today for 10 minutes about market and marketing. At first I am going to talk about meaning of market and I must define what is market in modern marketing context. The common usage of market means a place where goods are bought or sold. A market need not necessarily mean a place of exchange. The word market is commonly used and may even mean or aim in any of the following:  Market may mean a place where buying and selling take place  Buyers and sellers come together for transaction  An organization through which exchange of goods takes place  The act of buying and selling of goods (to satisfy human wants)  An area of operation of commercial demand for commodities In addition, I have to define what is marketing. Marketing is a human activity to satisfy needs and wants, through an exchange process. A demand is a want for which consumer is prepared to pay a price

Inglise keel

6

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Cost Accounting notes

Conversion costs are all manuf. Costs other than direct material costs. Costs incurred to convert DM into finished product. Conversion costs = DL + MOH Overtime premium and idle time classified as indirect labor costs. Product cost is the sum of the costs assigned to a product for a specific purpose. Chapter 3 - Cost-Volume-Profit analysis CVP analysis examines the behavior of total revenues, total costs and operating income as changes occur in the units sold, the selling price, the variable cost per unit, or the fixed costs of a product. Breakeven point is that quantity of output sold at which total revenues equal total costs. Breakeven in units = Fixed costs/contribution margin per unit. Breakeven revenues = fixed costs/CM%. Target operating income. Qty of units required to sold = (fixed costs + target op income) / CM per unit. Revenues needed to earn = Fixed costs + target op income / CM%. Target operating income = target net income / (1-tax rate)

Majandus

4

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"Marketing"

All four of these increase your revenue and profit. Let me encourage you to focus on the first which is to acquire more customers. Why? Because by acquiring more customers you increase your customer base and your revenues then come from a larger base. How can you use marketing to acquire more customers? · Spend time researching and create a strategic marketing plan. · Guide your product development to reach out to customers you aren't currently attracting. · Price your products and services competitively. · Develop your message and materials based on solution marketing. The Importance of a Target Market in Small Business When it comes to your customers keep in mind the importance of target marketing. The reason this is important is that only a proportion of the population is likely to purchase any products or service. By taking time pitch your sales and marketing efforts to the

Inglise keel

1

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Inglise keele töö spikker (brands jne)

*Cons : don't want to show people you have a lot of logos/people have the same clothes/ inflated prices/needs value of money Marketing *The basic concept underlying marketing is human needs. *Marketing has been defined as the process of matching an organisation's resources with customer needs. *4 conditions necessary for exchange : value, delivery, communication, parties *4 variables of marketing mix: product, price, place, promotion The four variables, creation, distribution, promotion, and pricing are called the marketing mix. Product *Product is marketing process result. *An organisation must remain dynamic because the product is the only key to the organisation's solvency and profitability. *Company and consumer are independent because no matter how else the organisation runs itself cost-effecitively and sensibly, if the product is not selling well then the money simply will not be coming in.

Inglise keel

5

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Monopoly

Monopoly Market Power In pure competition sellers are "price takers." ­ No seller (or buyer) has the ability to influence the market price. In most markets, at least one or more of the conditions required for pure competition are violated. This gives sellers or buyers the ability to influence the market price and allocation of resources Pure competition results in an optimal allocation or resources given the objective of an economic system to allocate resources to their highest valued uses or to allocate relative scarce resource to maximize the satisfaction of (unlimited) wants in a cultural context. Pure competition is the ideal that is be benchmark to evaluate the performance markets. The economic theory of · monopolistic competitive markets, · oligopoly and · monopoly

Micro_macro ökonoomika

5

docx

Monopolistic competition

The negative slope of a firm's demand function in imperfect competition results in a different result than in pure competition The conditions of entry and exit to and from a monopolistically competitive market are similar to the purely competitive market; there are no major BTE. · Entry and exit are relatively easy. The relative ease of entry/exit makes the long run results of an imperfectly competitive market different from a monopoly. Price Discrimination - Question ­ Does price discrimination raise or lower profit? Price discrimination ­ selling the same good or service at a number of different prices. - Answer ­ Price discrimination is a marketing means to increase economic profit Methods of price discrimination · Discriminate among groups of buyers - works when different buying groups are willing

Micro_macro ökonoomika

40

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Introduction of SCM

The challenge of integrating and coordinating the flow of materials from multitude of suppliers, including offshore, and similarly managing the distribution of the finished product by way of multiple intermediaries. Achieving cost reduction or profit improvement at the expense of their supply chain partners does not make companies more competitive. Transferring cost upstream or downstream leads to "logistics myopia" as all costs ultimately will make way to the final market place to be reflected in the price paid by the end user. Therefore, the leading edge companies seek to make the supply chain as a hole more competitive through the value it adds and the cost it reduces overall. Thus today the real competition is not the companies against the companies but rather supply chain against supply chain. DEFINITIONS Supply Chain Management (SCM) is the process of planning, implementing,

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