"Marketing" (2)

Sarnased õppematerjalid

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Inglise keele sõnad ADVERTISING

5. B2G ­ business-to-goverment, business applay for government contracts and pay taxes. 6. shopping cart ­ Shopping cart is where you put product you have purchased from online shop. 7. last mile problem ­ how to deliver products, purcased on internet to the customers 8. bricks-and-mortar shop ­ Brick and mortar shops are physical shops where customers interact face-to-face. They are opposite to online shops. TELEMARKETING 1. telemarketing ­ for of direct marketing, where telemarketers call to their customers 2. cost per inquiry, cost per order ­ its how they measure the success of telemarketing compaigns 3. cold calling ­ It calling from a list where new customers are. 4. hot contacts ­ people who are ready to buy 5. phone sales ­ selling services over the phone 6. lead generation ­ cold prospects, people who they havent called yet, 7. lead conversion - This is telemarketers trying to convert leads into sales. 8

Inglise keel

6

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Market and marketing

Good afternoon! My name is … I will be speaking today for 10 minutes about market and marketing. At first I am going to talk about meaning of market and I must define what is market in modern marketing context. The common usage of market means a place where goods are bought or sold. A market need not necessarily mean a place of exchange. The word market is commonly used and may even mean or aim in any of the following:  Market may mean a place where buying and selling take place  Buyers and sellers come together for transaction  An organization through which exchange of goods takes place  The act of buying and selling of goods (to satisfy human wants)  An area of operation of commercial demand for commodities In addition, I have to define what is marketing. Marketing is a human activity to satisfy needs and wants, through an exchange process

Inglise keel

11

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MP CANNED FOOD LIMITED BUSINESS PLAN 2018

Executive summary 1.1 Business summary: My business idea is simple: MP CANNED FOOD LIMITED is importing canned food (meat products and ready meals) from Estonia to the United Kingdom. Unique products like "Wild Boar In Its Own Juice", "Elk In Its Own Juice" and "Venison In Its Own Juice" are hard to find in the United Kingdom. We are selling Rannarootsi and Frank Pott brands and sell them online, http://www.mpwildgame.co.uk Future plans are to start trading also in Leicester Market in November/December as a Market Stall, supplying deli shops (including North European and International), wholesalers and supermarkets (including Tesco, ASDA, Morrison's, Sainsbury's). My three big business values: * Quality products * Professional customer service * 100% recyclable products I started as a Sole Trader on 1st of June 2012, because it's simple and straight forward structure for my business. As my business have been growing I registered in

Äriplaan

40

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Introduction of SCM

important for clinical trial success. This results in overproduction of drug products to take care of last minute change in demand. R&D manufacturing is very expensive and overproduction of patient kits adds significant cost to the total cost of clinical trials. An integrated supply chain can reduce the overproduction of drug products by efficient demand management, planning, and inventory management. Traditionally, marketing, distribution, planning, manufacturing, and the purchasing organizations along the supply chain operated independently. These organizations have their own objectives and these are often conflicting. Marketing's objective of high customer service and maximum sales dollars conflict with manufacturing and distribution goals. Many manufacturing operations are designed to maximize throughput and lower costs with little consideration for the impact on inventory levels and distribution capabilities.

Kategoriseerimata

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BUSINESS VOCABULARY

to consumers. 16. generic products - products without brand name 17. own brand product - products which have the trademark or label of a retailer 18. brand leader - most widely sold and recognized product of a particular brand 19. brand equity - the value premium that a company realizes from a product 20. brand loyalty - when a person buys the same brand products repeatedly rather than other brand's. 21. brand stretching - a marketing strategy in which a company uses the same brand name of a product with a well-developed image in a different product category or for a new product HOW COMPANIES ADVERTISE 1. Word-of-mouth advertising - is when people tell (in a good way) their family or/and friends about products or services that they have bought and used. 2. Institutional or prestige advertising - tries to develop goodwill for a company rather than to sell a specific product. 3

Inglise keel

5

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Turundusplaani koostamine

Tallinna Majanduskool ,,Notes on preparing a marketing plan" Homework 03.05.2012 Liisi Nigul Turundus II  Tallinn 2012 Toscana Gourmet is a place for family togetherness and will also be the leading gourmet Italian restaurant in Tallinn. The signature line of innovative, premium, pasta and risotto dishes include pesto with smoked salmon, pancetta and peas linguini in an special sauce, and

Inglise keel

20

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Rahvusvaheline äritegevus Eksam

vastuvusseviimist kohalike vajadustega, kuid bränd on muutumatud - regionaalne strateegia VASTUSED: globaalne standardiseeritud strateegia, globaalne kohandatud strateegia, regionaalne strateegia. 10. Rahvusvaheline turundus on oma olemuselt üks turunduse alaliikidest, st turundustegevus toimub sarnastel alustel lui koduturul, kuid turunduskanalid, turundusmeetmestik, hinnastamine ja sihtklientide positsioneerimine on erinev. . International marketing is based on an extension of a company’s local marketing strategy, with special attention paid to marketing identification, targeting, and decisions internationally. Õige/vale 12. Multinatsionaalseks nimetatakse ettevõtet… a. mis ekspordib või impordib paljudesse välisriikidesse b. mis tegutseb peale koduturu veel vähemalt ühes välisriigis c. mis on teinud otseinvesteeringu mõnda välisriiki d. mille tegevus on täielikult üle viidud mõnda välisriiki 13

Rahvusvahelise majanduse alused

8

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"Career and Employment" Homereading

you need to start trading. Planning is an essential part of enterprise ­ the process of running a business ­ and this is where you should start. The Army has a motto: "Train hard, fight easy." In business, that translates as: "Plan hard, work easy." A simple, three-step approach to the business planning process helps. Step one is to plan exactly what you are going to sell. Step two is to calculate what it will cost to make the product or to deliver the service. Step three is to do market research in order to ensure that you will be able to sell enough products and/or services in order to cover all of the costs. If your plans forecast that you can make a profit then, quite literally, you are in business. If not, then you need to think of a new plan. People who can do this are called entrepreneurs. People who can't are called employees. In truth, step one is down to you ­ it's your business and you can sell what you want.

Inglise keel

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