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7. finished goods - are goods(products) that have completed manufacturing process and are ready to be sold and used by the end user 8. consumer goods - goods which are produced to satisfy consumer current needs and are bought for individual use 9. consumer durables - long time lasting products, such as home appliances, cars and so on 10. fast moving consumer goods - everyday need products that are sold quickly and in large quantities, food and toiletries for example 11. brand name - word(s) that identify product and it's company so consumer can easily recognize and notice it. 12. brand awareness - is the extent to which a brand or product can be recognized by consumer 13. brand image - all the ideas and beliefs held about a particular brand 14. brand manager - ensures successful promotion and the quality of products 15. brand identity - it is how a company seeks to identify itself, is the proposal that a company makes to consumers. 16
DiversiFoods acquisition), Quik Wok and Häagen Dazs ice cream shops, remained under the Pillsbury corporate umbrella until Pillsbury divested its restaurant holdings in 1989 and sold Burger King to British alcoholic beverage manufacturer and distributor Grand Metropolitan PLC. In 1989, under the ownership of Grand Met, Burger King acquired many locations of its major UK rival Wimpy when the parent company bought the Wimpy's brand from its previous owner United Biscuits and re-branded them as Burger King, giving it an even greater presence in that country. While other "Wimpy" locations are still in operation presently, they are now independent from BK and no longer have the presence they once did. In 1997, Grand Metropolitan merged with Guinness to form a company called Diageo. Diageo maintained ownership of BKC until 2001 when Diageo decided to focus solely on their beverage products and divest itself of the chain.
Tallinn University School of Governance, Law and Society Coca-Cola Company's role in IPE Final paper Tallinn 2018 Brief overview The Coca-Cola Company is an American corporation founded in 1892 and today engaged primarily in the manufacture and sale of syrup and concentrate for Coca-Cola, a sweetened carbonated beverage that is a cultural institution in the United States and a global symbol of American tastes, headquartered in Atlanta, Georgia (Encyclopædia Britannica). Coca-Cola is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands and nearly 3,900 beverage choices. Led by Coca-Cola, one of the world's most valuable and recognizable brands, their company's portfolio features 21 billion- dollar brands, 19 of which are available in reduced-, low- or no-calorie options. These brands include
Have you ever come home from school, practice or whatever and felt soooo thirsty? So you walk towards the fridge and hope there's something cold to drink. You open the door of the fridge and start to smile, because you have seen a bottle of COCA-COLA!! Coca- Cola is a carbonated soft drink sold in stores, restaurants and vending machines throughout the world. It is produced by The Coca-Cola Company and is often known as Coke. The Coca-Cola Company has introduced other cola drinks under the Coke brand name. The most famous of these are Coca-Cola Zero, Coca- Cola Light and Coca-Cola Cherry. Based on Interbrand's best global brand 2011, Coca-Cola was the world's most valuable brand. It was 1886, and in New York Harbour, workers were constructing the Statue of Liberty. But 800 miles away, in Atlanta, Georgia, another great American symbol was about to be come into being. When Coca-Cola was invented by pharmacist John Pemberton, it was originally intended as a patent medicine
TRADERUN MOODUL TRADERUN MODULE BUSINESS PECULIARITIES IN THE EU, RUSSIA AND EASTERN PARTNERSHIP COUNTRIES ÄRI ERIPÄRAD EUROOPA LIIDUS, VENEMAAL JA IDAPARTNERLUSRIIKIDES Lecturers: Ryhor Nizhnikau (responsible) Giorgi Gaganidze, Sergei Proskura, Andres Assor P2EC.00.202 (UT code), RIE 7044 (TLU code) Reading materials: Business peculiarities in Ukraine and Belarus Lugemismatejal: Äri eripärad Ukrainas ja Valgenenes Created by Andres Assor Tartu 2013 TABLE OF CONTENTS INTRODUCTION ................................................................................................................... 4 1. UKRAINE ...................................................................................................................... 5 1.1. General information .......
• Global marketing is particularly important for products that have universal demand, such as food and automobiles. Thus a beverage company is likely to be in more markets than say, a wooden toy company; but even a wooden toy company may find niche markets in diverse corners of the world. SOME EXAMPLES OF GLOBAL MARKETING Coca-Cola started selling internationally back in 1919, and is now present in more than 200 countries. In order to keep a consistent brand, Coke tastes the same in every region but the size, shape, and labeling of the bottle are changed to match the norms in each country. • McDonald’s makes certain that a Big Mac tastes the same in every country; but it also varies items on its menu according to local tastes. • Starbucks also adjusts their menu to fit local tastes. In Hong Kong, for example, they sell Dragon Dumplings. And as a global buyer of coffee, the company has long had a
personnel development of their highly talented staff, and creative strategic planning that enables them to serve their customers now and guide them forward into the future. 4 2. Panasonic 2.1 Introduction Panasonic Corporation is one of the largest electronic product manufacturers in the world, comprised of over 556 companies. It manufactures and markets a wide range of products under the Panasonic brand to enhance and enrich lifestyles all around the globe. 2.2 Company Information Company Name: Panasonic Corporation Head Office Location: 1006, Kadoma, Kadoma City, Osaka 571-8501, Japan President: Fumio Ohtsubo Foundation: March, 1918 (incorporated in December, 1935) Net Sales: *9,068.9 (billions of yen) Number of Employees: *305,828 No. of Consolidated Companies: *556 2.3 Business Segments Panasonic is comprised of 14 business domain companies
This includes significant changes in techniques, equipment and/or software.” Oslo Manual 2005 3. Introduction of novel design solutions and sales methods (marketing innovation). “Is the implementation of an new marketing method involving significant changes in product design or packaging, product placement, product promotion or pricing” Oslo Manual 2005 A distinctive look for a product and appeal a new market segment; Celebrity endorsements; personalized IS; New brand, etc. P.S. Seasonal, regular and routine changes. 4. Changes in the structure of the enterprise or in the ways of organizing work (organizational innovation) “is the implementation of a new organisational method in the firm’s business practices, workplace organization or external relations”. Oslo Manual 2005 P.S. Mergers and acquisitions! National innovation system (NIS) The national innovation systems approach stresses that the flows of technology and
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