THE INTERNET AND E-COMMERCE
18. brand leader - most widely sold and recognized product of a particular brand 19. brand equity - the value premium that a company realizes from a product 20. brand loyalty - when a person buys the same brand products repeatedly rather than other brand's. 21. brand stretching - a marketing strategy in which a company uses the same brand name of a product with a well-developed image in a different product category or for a new product HOW COMPANIES ADVERTISE 1. Word-of-mouth advertising - is when people tell (in a good way) their family or/and friends about products or services that they have bought and used. 2. Institutional or prestige advertising - tries to develop goodwill for a company rather than to sell a specific product. 3. Advertising agencies - agencies which are working on planning, creating and handling advertising for companies 4. An account - advertising contract 5. An advertising budget - amount of money that company is ready to give for advertising 6
every company can offord it. Secondly, TV commercials mingt be the easyest way to advertise products because for example in the radio You can not see the product, you can only hear what people are talking about it. On the other hand, nowadays the popularity of TV commercials is getting smaller because of the Internet. More and more people use Internet more than they watch TV. In conclusion, Allthough advertising on TV is the easyest way to advertise, it might me a bit too expencive for some companies and they shouls consider advertising on the Internet. The role of social security Social security is a government program that provides economic security to people who are retired, unemployed or unable to work. First of all, social security gives a secure feeling for people that when something happens and they are not able to work, then government will help them to manage
Marketing activities include "inbound marketing," such as market research to find out, for example, what groups of potential customers exist, what their needs are, which of those needs you can meet, how you should meet them, etc. Inbound marketing also includes analyzing the competition, positioning your new product or service (finding your market niche), and pricing your products and services. "Outbound marketing" includes promoting a product through continued advertising, promotions, public relations and sales. The essence of marketing is to understand your customers' needs and develop a plan that surrounds those needs. Let's face it anyone that has a business has a desire to grow their business. The most effective way to grow and expand your business is by focusing on organic growth. You can increase organic growth in four different ways. They include: · Acquiring more customers · Persuading each customer to buy more products
Recently I received 2 orders from Estonian House (2012) and I have agreement with 1 wholesaler in Scotland to start supplying their customers. However, my local church have shown interest in purchasing Wild Boar in its own juice because they tell me that they cannot buy this item in the United Kingdom Marketing strategy What are you going to do? How much will it cost? 1. Word of mouth. (Organizing products degustation events in Estonian House and Jesus Army). 2. Advertising in Facebook, Kids For Life Magazine, Yellow Pages, on my website, online business listings. ~ £300 3. Business literature - 750 business cards. - £10 4. A story or newsworthy event in local (Leicester Mercury Business Awards 2017 finalist) or national papers, radio (Leicester Community Radio interview with Lilia Patterson), TV or award ceremonies. 5. Giving out free samples 6. Leaflets - £65, posters - £30 5. Social media - Facebook group, Facebook Page, Twitter, YouTube 6
Next to - Kõrval - beside Franchising - Frantsiisimine is a business system; companies sell a right to operate Franchisor - Müüja - company who sell an individual right to another company Franchisee ainumüüja - company who buy the right to sell from another company Franchise agreement - Frantsiisileping - franchise contract Franchise fee - front end fee Royalty - Litsensitasu management service fee Advertising fee Reklaamimaks - contributing advertising and marketing cost Operations manual - Tegutsemise juhised - acting directions Master franchisee - Ülevaataja - supervisor A challenge - Väljakutse - difficult but exciting things to do Maintenance - Hooldus - keeping equipment in good condition A booking - Ettetellimine - a reservation A report - Aruanne write-up To tackle - Käsile võtma - to deal with To update - to review and include recent changes Records - Protokollid - writing documents containing information about past
INTRODUCTION OF SUPPLY CHAIN MANAGEMENT (SCM) A supply chain is a network of facilities and distribution options that performs the functions of procurement of materials, transformation of these materials into intermediate and finished products, and the distribution of these finished products to customers. Supply chains exist in both service and manufacturing organizations, although the complexity of the chain may vary greatly from industry to industry and firm to firm. Supply chain management is typically viewed to lie between fully vertically integrated firms, where the entire material flow is owned by a single firm and those where each channel member operates independently. Therefore coordination between the various players in the chain is key in its effective management. Cooper and Ellram [1993] compare supply chain management to a well-balanced and well-practiced relay team. Such a team is more competitive when each player knows how to
Changing career: 'These days, I go home feeling relaxed' Starting a new career is a daunting prospect for many. But Kate Hilpern discovers that plenty of help is at hand Some of the jobs that career changers are most keen to break into PR and teaching, among them are the very same jobs that people are queuing to get out of, says John Lees, author of How to Get a Job You'll Love and Take Control of Your Career. Many of us get to the point, whether in our twenties, thirties, forties or fifties where we decide to change careers. Some of us will make radical changes, while others will move to the edge of their comfort zone, perhaps shifting from acupuncturist to homeopath or PR office to journalist. But the key to making the right decision, says Lees, is to bring your dream back down to life with a hard thump. "I always say to people, 'Find out what you will actually be doing in the job of your dreams. What does the nitty-gritty day-to- day work involve?'" Conversely, he says, pe
of activities, the monthly minimum wage, etc. Taxes depending on the sources of their coverage are grouped as follows: 1. taxes, the costs of which are included in cost of goods (works, services) - land tax, insurance premiums; 2. taxes, the costs of which are included in net sales of products (works, services) - VAT, excise duties, export tariffs; 3. taxes, the costs of which are included in the financial result, income tax, property tax, advertising, some targeted taxes; 4. taxes, the costs of which are covered by the profit left at the disposal of enterprises - the license fee for the right to trade, the collection of transactions executed on the stock exchanges. A method for implementing public use taxes as a tool of the cost of distribution and redistribution of income expressed as a function of taxes. The first and most consistently implemented tax function acts fiscal function, which consists
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