Inglise keele KT 2 semester (0)

Sarnased õppematerjalid

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Inglise keele töö spikker (brands jne)

Brands *Pros: quality is well-good/stylish/to show they have good taste/good design/reliability *Cons : don't want to show people you have a lot of logos/people have the same clothes/ inflated prices/needs value of money Marketing *The basic concept underlying marketing is human needs. *Marketing has been defined as the process of matching an organisation's resources with customer needs. *4 conditions necessary for exchange : value, delivery, communication, parties *4 variables of marketing mix: product, price, place, promotion The four variables, creation, distribution, promotion, and pricing are called the marketing mix. Product *Product is marketing process result. *An organisation must remain dynamic because the product is the only key to the organisation's solvency and profitability. *Company and consumer are independent because no matter how else the organisation runs itself cost-effecitively and sensibly, if the product is not selling well then the money simply will not be comin

Inglise keel

40

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Introduction of SCM

INTRODUCTION OF SUPPLY CHAIN MANAGEMENT (SCM) A supply chain is a network of facilities and distribution options that performs the functions of procurement of materials, transformation of these materials into intermediate and finished products, and the distribution of these finished products to customers. Supply chains exist in both service and manufacturing organizations, although the complexity of the chain may vary greatly from industry to industry and firm to firm. Supply chain management is typically viewed to lie between fully vertically integrated firms, where the entire material flow is owned by a single firm and those where each channel member operates independently. Therefore coordination between the various players in the chain is key in its effective management. Cooper and Ellram [1993] compare supply chain management to a well-balanced and well-practiced relay team. Such a team is more competitive when each player knows how to

Kategoriseerimata

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Starteegiline juhtimine

Starteegiline juhtimine, eksamiks valmistumine Strateegilise üldjuhtimise tsükkel: kavandamine, korraldamine, kontroll Strateegiline plaanimine - on organisatsiooni sise- ja väliskeskkonna analüüsiprotsess, määramaks põhilised eesmärgid, mis aitavad äriühingul täita oma missiooni ja liikuda oma visiooni suunas. Starteegilise juhtimise tsükkel: visioon/mission, väärtused; teadmised, oskused; tegevused, tulemused-tagasiside. Strateegia on eesmärgistatud kavand, mis sobitab omavahel organisatsiooni ressursid, struktuuri ja kultuuri (tugevused, nõrkused) väliskeskkonna muutustega (võimalused, ohud). Strateegiline juhtimine on otsuste ja tegevuste kogum, mis kindlustab pikas perspektiivis äriühingu jätkusuutliku tulemuslikkuse. • Organisatsiooni seire, formuleerimise, elluviimise, hindamise ja kontrolli protsess. Strateegilist juhtimist iseloomustab: • Interdistsiplinaarsus  Organisatsioon kui tervik • Fookus väliskeskkonnale  Majandus  Konkurent

Juhtimine

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Inglise keele majandussõnastik

1. A branded product ­ ............................................firmatoode 2. A cash dispenser ­ ...............................................sularahaautomaat 3. A commission charge ­ .......................................komisjoni tasu 4. A deadline ­ ........................................................(lõpp)tähtaeg 5. A defined goal ­ ..................................................püstitatud eesmärk 6. A detailed benefit analysis segmentation ­ .........läbi viia detailne kasumianalüüs 7. A genuine product ­ ............................................ehtne toode 8. A goal ­ ...............................................................eesmärk 9. A group leader ­ ..................................................kaadriülem 10. A liability ­ .........................................................kohustus 11. A matter-of-fact selling relationship ­ ................asjalik müügi suhe 12. A payment order ­ ...................................

Inglise keel

10

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BUSINESS VOCABULARY

PRODUCTS and BRANDS 1. product catalogue - a list of different products of one company 2. product mix - a range of similar in some way products considered together 2. product range - different particular and specific products of a company 3. product lifecycle - the stages of product lifetime and amount of people who use it at each stage 4. product positioning - is how we see a product or how a company would like us to see it in relation to other products 5. product placement - hidden commercial of a product. Customer can see a product in films, music videos and so on. 6. raw materials - basic materials from which products are made or manufactured 7. finished goods - are goods(products) that have completed manufacturing process and are ready to be sold and used by the end user 8. consumer goods - goods which are produced to satisfy consumer current needs and are bought for individual use 9. consumer durables - long time lasting products, such as home appliances, cars and so on 10. fast

Inglise keel

2

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Service marketing

Service management Assignment 1(2) Girli Vasiljev HAAGAHELIA University of Applied Sciences RB1X 21.02.2012 Marketing Plans for Service Business Introduction I read a book named Marketing Plans for Service Businesses. Authors were Malcolm McDonald and Adrian Payne. Before writing about the content I would recommend this book for everybody, because the difficult subject was written very clearly and understandably there. Chapter 1 It provides a broad view of marketing as it relates to services. It describes the marketing concept and some misunderstandings about marketing. It particularly emphasizes the development of the service value proposition as it is at the heart of the strategic marketing

Inglise keel

14

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Strateegilise juhtimise konspekt

Strateegiline juhtimine: Strateegiate hierarhia: 1. Omanikkonna strateegia 2. Üldstrateegia ehk organisatsiooniline strateegia 3. Äristrateegia ehk konkurentsi strateegia 4. Operatiivstrateegia ehk funktsionaalne ÜLDINE: STRATEEGILISE ANALÜÜSI ÜLDMUDEL: 1. KESKKONNASEIRE a. Väliskeskkond ­ võimalused, ohud i. Looduskeskkond ii. Sotsiaalne keskkond iii. Task environment b. Sisekeskkonna analüüs ­ tugevused, nõrkused i. Struktuur ii. Kultuur iii. Ressursid 2. STRATEEGIA FORMULEERIMINE (SÕNASTAMINE) a. Missioon b. Eesmärgid c. Strateegiad d. Poliitikad 3. STRATEEGIA ELLUVIIMINE a. Programs, tegevused, mis on vajalikud plaanide täitmiseks b. Eelarved c. Procedures ­ tööde tegemiseks 4. HINDAMINE JA KONTROLL a. Performance ­ tegelikud tulemused 5. TAGA

Juhtimine

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"Marketing"

ESTONIAN UNIVERSITY OF LIFE SCIENCES Institute of Economics and Social Sciences BOOK REVIEW ("Marketing" , Eric N. Berkowitz, Roger A. Kerin, William Rudelius) (Pages : 15-23) Prepared: Kadri Tamm, MF-I-4 Instructed: Jane Tammeorg Tartu 2009 Marketing Basics for the Small Business Marketing is the wide range of activities involved in making sure that you're continuing to meet the needs of your customers and getting value in return. Marketing is usually focused on one product or service. Thus, a marketing plan for one product might be very different than that for another product. Marketing activities include "inbound marketing," such as market research to find out, for example, what groups of potential

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