TARTU ÜLIKOOL Majandusteaduskond Rahvamajanduse instituut Tiina Niin KUURORDIKONTSEPTSIOONI DISAINIMINE PÄRNU LINNA NÄITEL Magistritöö ärijuhtimise magistri kraadi taotlemiseks (Teenuste disain ja juhtimine) Juhendaja 1: lektor/teadur Diana Eerma Juhendaja 2: lektor Heli Müristaja Tartu 2011 2 SISUKORD Sissejuhatus......................................................................................................................3 1. Kuurordikontseptsiooni disainimise teoreetilised alused........................................6 1.1. Kuurortide ja spaade ajalooline kujunemine, liigitamine ja arengutrendid. .6 1.2. Turismisihtkoha arenduse ja turunduse põhimõtted......................................13 1.3. Teenuste disainimise alused ja trendid.............................................................21 2. Pärnu ku
kohusetundlik 13. Erivajadusega klientide teenindamine Paku abi, kuid ära käi peale Jälgi neid hoolega ja vajadusel mine appi Kohtle sama sõbralikult ja loomulikult nagu kõiki kliente Hoidu küsimustest, mis pole vajalikud teenindamise seisukohalt (uudishimust) Ära väljenda haletsust Erivajadustega kliendid: Liikumistakistusega Kuulmispuudega Nägemispuudega Arengupuudega Kogeleja Diabeetik Lastega pered Eakad inimesed Võõra kultuuritaustaga kliendid 14. Sisekliendi mõiste Siseklient on organisatsiooni töötaja. Sisekliendi rahulolu tagamise peaks olema sama oluline kui väliskliendi oma. Siseklient on esmane reklaamkanal ettevõttest välja. 15. Erinevad teenindajatüübid Neli teenindajatüüpi: Agressiivne külm, ükskõikne, Eirav mehhaaniline, apaatne, külm Alistuv vabandav, taktitundeline, sõbralik
THE W R I T E R ' S JOURNEY M Y T H I C STRUCTURE FOR W R I T E R S THIRD EDITION CHRISTOPHER VOGLER S C R E E N W R I T I N G / W R I T I N G Christopher Vogler explores the powerful relationship between mythology and storytelling in his clear, concise style that's made i this book required reading for movie executives, screenwriters, playwrights, fiction and non-fiction writers, scholars, and fans of pop culture all over the world. Discover a set of useful myth-inspired storytelling paradigms like "The Hero's Journey," and step-by-step guidelines to plot and • character development. Based on the work of Joseph Campbell, The Writers Journey is a must for all writers interested
ARVI TAVAST MARJU TAUKAR Mitmekeelne oskussuhtlus Tallinn 2013 Raamatu valmimist on finantseeritud riikliku programmi „Eesti keel ja kultuurimälu 2010” projektist EKKM09-134 „Eesti kirjakeel üld- ja erialasuhtluses” ja Euroopa Liidu Sotsiaalfondist. Kaane kujundanud Kersti Tormis Kõik õigused kaitstud Autoriõigus: Arvi Tavast, Marju Taukar, 2013 Trükitud raamatu ISBN 978-9985-68-287-6 E-raamatu ISBN 978-9949-33-510-7 (pdf) URL: tavast.ee/opik Trükitud trükikojas Pakett Sisukord 1 Sissejuhatus 8 1.1 Raamatu struktuur . . . . . . . . . . . . . . . . . . . 10 1.2 Sihtrühm ja eesmärk . . . . . . . . . . . . . . . . . . 11 I Eeldused
Some of the things you will learn in THE CODEBREAKERS • How secret Japanese messages were decoded in Washington hours before Pearl Harbor. • How German codebreakers helped usher in the Russian Revolution. • How John F. Kennedy escaped capture in the Pacific because the Japanese failed to solve a simple cipher. • How codebreaking determined a presidential election, convicted an underworld syndicate head, won the battle of Midway, led to cruel Allied defeats in North Africa, and broke up a vast Nazi spy ring. • How one American became the world's most famous codebreaker, and another became the world's greatest. • How codes and codebreakers operate today within the secret agencies of the U.S. and Russia. • And incredibly much more. "For many evenings of gripping reading, no better choice can be made than this book." —Christian Science Monitor THE Codebreakers
PRAISE FOR The 4-Hour Workweek "This is a whole new ball game. Highly recommended." --Dr. Stewart D. Friedman, adviser to Jack Welch and former director of the Work/Life Integration Program at the Wharton School, University of Pennsylvania "It's about time this book was written. It is a long-overdue manifesto for the mobile lifestyle, and Tim Ferriss is the ideal ambassador. This will be huge." --Jack Can eld, cocreator of Chicken Soup for the Soul®, 100+ million copies sold "Stunning and amazing. From mini-retirements to outsourcing your life, it's all here. Whether you're a wage slave or a Fortune 500 CEO, this book will change your life!" --Phil Town, New York Times bestselling author of Rule #1 "The 4-Hour Workweek is a new way of solving a very old problem: just how can we work to live and prevent our lives from being all about work? A world of in nite options awaits those who would read this book an
More praise for Influence: Science and Practice! "We've known for years that people buy based on emotions and justify their buying decision based on logic. Dr. Cialdini was able, in a lucid and cogent manner, to tell us why this happens." --MARK BLACKBURN, Sr. Vice President, Director of Insurance Operations, State Auto Insurance Companies "Dr. Cialdini's ability to relate his material directly to the specifics of what we do with our customers and how we do it, enabled us to make significant changes. His work has enabled us to gain significant competitive differentiation and advantage" -LAURENCE HOF, Vice President, Relationship Consulting, Advanta Corporation "This will help executives make better decisions and use their influence wisely ... Robert Cialdini has had a greater impact on my thinking on this topic than any other scientist." -CHARLES T. MUNGER, Vice Chairman, Berkshire Hathaway, Inc.
Eesti Rahvusraamatukogu digitaalarhiiv DIGAR Eesti Rahvusraamatukogu digitaalarhiiv DIGAR Ain Tulvi LOGISTIKA Õpik kutsekoolidele Tallinn 2013 Eesti Rahvusraamatukogu digitaalarhiiv DIGAR Käesolev õppematerjal on valminud „Riikliku struktuurivahendite kasutamise strateegia 2007- 2013” ja sellest tuleneva rakenduskava „Inimressursi arendamine” alusel prioriteetse suuna „Elukestev õpe” meetme „Kutseõppe sisuline kaasajastamine ning kvaliteedi kindlustamine” programmi „Kutsehariduse sisuline arendamine 2008-2013” raames.
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