Money in our everyday life Money plays a quite important role in our everyday life First of all, nowadays mostly everything circles around money and how much people can afford things. Secondly, every adult has to work so they could get the paycheck at the end of the month they need to pay the bills, buy food and to pay for any other expences. On the other hand, money is not the only thing in the world and money does not give you everything. You can't buy a family and friends. In conclusion, even if people work every day in order to pay for their expences, money is not the only thing in the world that makes people happy and satisfied with their life Advertising on TV Advertising on TV is a very popular way that companies use to advertise their products.
PRODUCTS and BRANDS 1. product catalogue - a list of different products of one company 2. product mix - a range of similar in some way products considered together 2. product range - different particular and specific products of a company 3. product lifecycle - the stages of product lifetime and amount of people who use it at each stage 4. product positioning - is how we see a product or how a company would like us to see it in relation to other products 5. product placement - hidden commercial of a product. Customer can see a product in films, music videos and so on. 6. raw materials - basic materials from which products are made or manufactured 7. finished goods - are goods(products) that have completed manufacturing process and are ready to be sold and used by the end user 8. consumer goods - goods which are produced to satisfy consumer current needs and are bought for individual use 9
more public transport or because of the high insurance taxes they are not able or willing to invest so much money for purchasing a car and have started to use bicycles or public transport instead. During the credit crunch people do not have enough finance to make a major outgo like buying a car. Also because the interest rates have decreased on the mortgages and people cannot buy car on credit anymore because their household value has dropped. During the recession there is a good chance to make profit of it, will be for cheaper car brands like skoda, vauxhall and kia. Besides that customers are likely to change over form new car market to the used car market, when they are in need for a new car.(http://academic.mintel.com D) Oil prices have been rising notably during the last years. While the oil price is rising then the purchases for new cars have been falling. Although there has been arise in diesel engine cars
Tallinn University Alina Leopard Correlation between brand longevity and the diffusion of innovations theory An analysis Lecturer : Karin Luiga Tallinn 2017 Introduction In developing environments (i.e. countries) the diffusion – aka adoption – of innovations takes always longer. This is for the reason that ’ignorance is the worst judge’ – as my partner loves to say
Harold McMillan articulated his now famous “winds of change” sweeping Africa. We had high hopes for Africa, for the Black race, that the insidious imposition of foreign rule on us, the looting of Africa’s natural resources by our colonial masters accorded us would be things of history. That is more than forty years ago. Unfortunately, the promise of independence has not been fulfilled. Today, Africa has become more desolate; there is more starvation, diseases and non-provision of essential services than when we got our independence. There are all kinds of wars in Africa than the rest of world put together. The majority of so-called Africans leaders want to stay in power until the day their bodies are put in the grave. Through buffoonery, utter mismanagement and downright stealing of the wealth of the masses, these leaders have so impoverished Africa that we are now nothing but a beggar continent. We beg for
do it, enabled us to make significant changes. His work has enabled us to gain significant competitive differentiation and advantage" -LAURENCE HOF, Vice President, Relationship Consulting, Advanta Corporation "This will help executives make better decisions and use their influence wisely ... Robert Cialdini has had a greater impact on my thinking on this topic than any other scientist." -CHARLES T. MUNGER, Vice Chairman, Berkshire Hathaway, Inc. If you're wondering why of Latin America, the Far East, and Central Europe. you should buy this new edition of Influence: o More neuroscience evidence of how the influence process works is inte-
they selling to individual consumers, like example once they are extracted from the mines, they also polishing, cutting, marketing and branding. Also, De Beers shifted its strategy from managing supply to driving demand. Under its "Supplier of Choice" program, De Beers had the goals of stimulating diamond demand by 5% per year; improving the efficiency and margins of all De Beers operations, from mining to sales; and leveraging the De Beers brand by offering De Beers-branded jewelry directly to consumers (O'Connell 2009) Also DeBeers entered joint ventures with famous luxury brands like Louis Vuitton. They also opened retail shops in the big cities like: Paris New York, London, Hong Kong, and Singapore, and developed online sales for their products. These moves helped them in many different ways: It employed the "Supplier of Choice" strategy; It was a key player in putting together
a human right and like in the first article by Warren & Brandeis, they quote Judge Cooly who sayd that, the privacy is the right to be let alone. This means, that a person is free to go and do what ever the person wants, no one has a right to harm him/her physically or mentally and vice versa. What ever the person decides to do, nobody else has the right to know about it without persons premission. Julie Cohen starts her essay with a point that privacy has the image problem. In the world where there is no mobile platforms, data mining social meedia, in simple words the internet, its easyer to leave the person alone, but what can we do in the world where is very difficult to be incognito because your every move is statistics and sometimes lawfully, somebodys elses bussines ?. Julie Cohen continues with describeing the new sight of the privacy. Compare to the year 1890 we are now facing new problems with privacy. The technology people use can store data. Data will contain
change. SMP Solutions is among them. Steve Preston, the director, says that while some people opt for one-to-one advice and support, others benefit from group workshops. "People are not very good at talking about themselves in a positive way and what happens in a group dynamic is that people point out others' strengths and potential ideas for careers. It works well." Emma White, a personal development coach, believes it's important that people understand the breadth of careers out there. "Sometimes I get people coming to me saying something like, 'I just know I want to work with animals.' They go away amazed at the opportunities available." You might even like your new role so much that your partner decides to copy you. When Chris Oldale, 43, an HR manager, went on a taster course about becoming a gas engineer, he took his wife, 49, along. "What I had not expected was to see her getting stuck in with a blowtorch
1. Advertising campaign- series of actions taken to advertise/ talk uo a product 2. Price promotions- to lower the price and advertise it, to make a product more popular 3. Premium brands- goods that are with good quality and expensive 4. Special offer- when sht's on sale or offered with a better price 5. Core brand- the main product 6. Marketing plan- an arrangement how to do business 7. Consumer product- something that is made especially for the customers 8. Brand loyalty- when someone uses mostly the same trade-mark 9. Brand awareness- when you know what the market holds 10. Market share- stocks 11. Advertise- to publish something 12. Associate- if you connect one thing with another in your mind 13. Consume- when you use sth up 14. Market- the people who buy things and the place to buy things from 15. Produce- to make and launch into market 16. Profit- if you make more money of something than you paid for it 17
CHANGE YOUR LIFE How to Unlock Your Full Potential for Success and Achievement B R I A N T R AC Y JOHN WILEY & SONS, INC. ccc_tracy_fm_i-xviii.qxd 7/7/03 3:22 PM Page iv Copyright © 2003 by Brian Tracy. All rights reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Published simultaneously in Canada. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive,
Anna-Maria THE VALUE OF THINGS VS THE PRICE OF THINGS The price and value of things has changed a lot of over the times. Every person value things variously. It depends on people, what they think is important for them, some people value expensive things like diamonds or highly rated technology, some people on the other value things that are not financially valuable, like family, love or friends. The value of things is quite different from the price of things. A good example to prove it, is Apple. The price of Apple products are simply overrated. Iphone is like any other phone, but people buy it just to be popular and because everyone else are buying them. For Apple it is good of course, because they are serving benefits. Other example are designer clothes. The
as books the way we understand the word today. Centuries went before paper replaced parchment and papyri. In the 15 th century Johann Gutenberg invented a mechanical process of duplicating texts, which we today call book printing. The first book was printed between 1444 and 1446, so these years can be considered as the beginning years of book printing. His most important preserved printings are the 40 copies of the Bible. By the end of the 15 th century there were about 1000 print-shops in Europe already. The oldest Estonian book dates back to 1535. Libraries form a vital part of education. They make available-through books, films, recordings and other media- knowledge that has been accumulated through the ages. People in all walks of life use libraries to get information for their work. Libraries also play an important role in preserving people's cultural heritage.
Table of contents 1. Introduction 2. History 2.1. Early Hospitals 2.2 Recent developments 3. The National Health Service 4. Diseases 5. First Aid 6. Medicine and elements of medical care 7. Doctors 8. Ways of keeping health 9. Conclusion 10.Used materials 1. Introduction The human body is just like a machine with many parts. Each part has a special job, and all the parts work together to keep you alive and healthy. Good health is one of the most important things in life. There are certain things we can do to stay healthy. We should eat a balanced diet that includes the right kinds of food and drink plenty of clean, fresh water. We should exercise regularly, strengthening our muscles and keeping us in shape. Exercise helps the blood circulate around our bodies, cleaning out waste and supplying plenty of oxygen
Prior to this momentous event that heralds an evolutionary transformation in the life of plants, the planet had already been covered in vegetation for millions of years. The first flower probably did not survive for long, and flowers must have remained rare and isolated phenomena, since conditions were most likely not yet favorable for a widespread flowering to occur. One day, however, a critical threshold was reached, and suddenly there would have been an explosion of color and scent all over the planet – if a perceiving consciousness had been there to witness it. Much later, those delicate and fragrant beings we call flowers would come to play an essential part in the evolution of consciousness of another species. Humans would increasingly be drawn to and fascinated by them. As the consciousness of human beings developed, flowers were most likely the
In some cases it forces the mind to concentrate, as to understand. It can help build a moral or ethical framework, and help oneself form an individual worldview. Even an untraveled child, sitting at home, can be transported by a book into any place or time. Fantasy and facts weave together, but the result is almost an unmitigated improvement. If a bookworm grows up to be antisocial or worse, it is not because of too much reading, but because something else was lacking in the education or caregiving. Hands-on learning is another factor difficult to overrate. Imagine trying to learn to draw from listening to a lecture. You must draw, draw, draw, and with time and tutoring, will improve. This is a truism, just like saying "reading is valuable." I imagine nobody complains about children spending too much time working. If anything the contrary complaint rings loudly
I don't know what the word means. Look it up in a dictionary. 10 ____________________________________________________________________________________________ No, I don't like the Spice Girls. Marks: /10 Words, words, words 4 Complete these sentences using the correct form of the words below. There is one extra word which you do not need to use. aggressive nervous dull funny easy-going ambitious expensive usual experienced successful practical 1 She told a very ________________________ joke and everyone laughed. 2 She's a very ________________________ person. She will do anything to become famous. 3 They didn't give him the job because he was ________________________. He had never done anything like that before.
· And when you begin to miss me, dont forget it was you who let me go. · There is an end to things no matter how much we want to hold into them. · Otsisin keset seda pimedust, sind ja loodetud vabadust,kui mu käed su poole, tegid alguse loole, printsessist ja printsist, ühest kaunist kandist, kus oleme meie kaks, kus lõbutseme, kuni otsas jaks. Sa ei pea muinasmaad looma, sa ei pea tähti taevast tooma. Ole vaid minu kõrval, kui tõuseb päike. Ole vaid mu kõrval kui mind piinab meeleheide. Ole mu kõrval, kui kumab kuu, kui su nime
have to understand that success means various things for different persons. The main question is what makes a human being happy? In my opinion, as a person claims that he is happy, then we can firmly say that this person is successful in life because he feels content with his life. Contentedness and happiness are the key factors in determing how succesful someone is. It is often said that for a small town inhabitant, it is a lot harder to achieve something in life. I totally disagree with this statement. There are just other values in a town with a small population density. Values concerning family life are coming more forth, career and such kind of personal ambitions are kept in the backround. Also it is often mentioned that making a successful career in a small town is largely impossible, because of the lack of different resources and opportunities. By these it is commonly ment a uncompetitive education and few opportunities to develop
Kool Tallinn, 2009 How can we make our planet a safer place to live Essay Nimi Klass Juhendaja notice the cars. But to put this in pracitce, public Is our problems and transport should be improved the buses planet a safe therefore we should be cleaner, they should drive more place to live can't fight frequently and there must be buses driving for animals, them. This to more destinations. This way people would fish, birds, way the air is understand that this is an easier, faster and a ourselves or being more cheaper way to get where ever you want. plants? Many and more You do not have to worry about parking and people think it polluted and gas prizes. is. But they
The basic ingredients, when fresh, are so full of flavour that British haven't had to invent sauces to disguise their natural taste. What can compare with fresh pees or new potatoes just boiled and served with butter? Why drown spring lamb in wine or cream and spices, when with just one or two herbs it is absolutely delicious? If you ask foreigners to name some typically English dishes, they will probably say "Fish and chips" then stop. It is disappointing, but true that, there is no tradition in England of eating in restaurants, because the food doesn't lend itself to such preparation. English cooking is found at home. So it is difficult to a good English restaurant with a reasonable prices. In most cities in Britain you'll find Indian, Chinese, French and Italian restaurants. In London you'll also find Indonesian, Mexican, Greek... Cynics will say that this is because English have no "cuisine" themselves, but this is not quite the true. Vocabulary:
Brief overview The Coca-Cola Company is an American corporation founded in 1892 and today engaged primarily in the manufacture and sale of syrup and concentrate for Coca-Cola, a sweetened carbonated beverage that is a cultural institution in the United States and a global symbol of American tastes, headquartered in Atlanta, Georgia (Encyclopædia Britannica). Coca-Cola is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands and nearly 3,900 beverage choices. Led by Coca-Cola, one of the world's most valuable and recognizable brands, their company's portfolio features 21 billion- dollar brands, 19 of which are available in reduced-, low- or no-calorie options. These brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani, vitaminwater, Powerade, Minute Maid, Simply, Del Valle, Georgia and Gold Peak. Through the world's largest beverage distribution system, they are the No
How far can we go being tolerant? Tolerance- it is the willingness to accept or tolerate somebody ot something especially opinions or behaviuor that you may not agree with, or people who are not like you. When we speak about tolerance and being tolerant, then of course all of us do not have the same opinion about tolerance. There is saying that there are as many different opinions as people in the world and talking about tolerance is not different. How we tolerate other people and their behaviour depends a lot of how we are raised and educated, where we live and who we connect to When we hear word ,,tolerant" then mostly we connect it with homo sexuals, racism, religion and all kinds of different people(disabled people for example) and how we tolerate those things. Speaking of homo sexuals then for me they are same people as I
What is the meaning of life? What is happiness? Surely everyone has asked these questions from himself and has thought about that. It can not be answered the same, because people have different personalities and value judgements. It looks like for some people happiness depends on that how much money they can earn. Money is for them the most important thing in the world. Somehow money is important for all of us. We need it for everything: to buy food, clothes and other bare necessities. Also we buy other things and services that are less necessity, but we just want to buy them. Money is resource for buying things, is it also a purpose? Why are we studying? Because we want to get a good job, it means for one thing that we want to get big salary. We attempt to make career to get even bigger salary, even more money. We spend huge part of our life for earning money. It looks like this is the meaning of life.
COCA-COLA Have you ever come home from school, practice or whatever and felt soooo thirsty? So you walk towards the fridge and hope there's something cold to drink. You open the door of the fridge and start to smile, because you have seen a bottle of COCA-COLA!! Coca- Cola is a carbonated soft drink sold in stores, restaurants and vending machines throughout the world. It is produced by The Coca-Cola Company and is often known as Coke. The Coca-Cola Company has introduced other cola drinks under the Coke brand name. The most famous of these are Coca-Cola Zero, Coca- Cola Light and Coca-Cola Cherry. Based on
· How do they differ? · Which extracts are examples of formal letters? · How is the reader addressed in a formal letter? · What are the closing remarks for formal letters? · What is the salutation in a friendly letter? · How would you end extracts 1,2,3 ? · How would you begin the extracts 4 and 5? 1. Dear Mr Miller, I received your kind invitation to the reception. Unfortunately, owing to other commitments. I will be unable to attend ... 2. Dear Ralph, l just got your invitation to the company's event. l `m afraid I can't make it because I've a/ready made plans which l can "t change ... 3. Dear Sirs, I am writing to complain about the poor quality of the items which I received from your company. I have no other alternative but to cancel the order which 1 placed earlier this week ... 4. ... thus, I recommend that you accept this advice on the matter
Philosophy of Language Philosophy of Language: a Contemporary Introduction introduces the student to the main issues and theories in twentieth and twenty-first-century phi- losophy of language, focusing specifically on linguistic phenomena. Topics are structured in four parts in the book. Part I, Reference and Referring, includes topics such as Russell's Theory of Descriptions, Donnellan's distinction, problems of anaphora, the description theory of proper names, Searle's cluster theory, and the causalhistorical theory. Part II, Theories of Meaning, surveys the competing theories of linguistic mean- ing and compares their various advantages and liabilities. Part III, Pragmatics and Speech Acts, introduces the basic concepts of linguistic pragmatics,
Maturita Solutions Advanced Workbook Key stand bananas and coffee! It's a bit 3 1 to 8 of Unit 1 uncanny really. Is it something she's 2 about 9 century passed on to me genetically, or is it 3 like 10 assumed / 1A Memories page 3 learned behaviour? Who knows? 4 of thought / 1 See exercise 2 2 5
close to what matters to them." (Quote from Nokia's homepage) Nokia focuses on providing consumers with technology that is intuitive, a joy to use, and beautiful. Nokia's strategy relies on growing, transforming, and building the Nokia business to ensure its future success. PRODUCTS Nokia produces telephones and telecommunications network equipment. One of Nokia's requests is to offer people the quality and reliability of their products. Nokia believes that design, brand, ease of use and prices of the products are the most important considerations to customers. In the past years Nokia has come up with new mobile phone designs. The latest of Nokia's products is the new N95 which nearly has all the functions a computer has. Nokia doesn't only sell telephones however. It also focuses on wireless systems, wireless data and voice devices, multimedia computers and mobile gaming devices
Müügikasvatamise eesmärgil. 2) Eriomandte oskuste strateegia-eriliste, vaid sellele ettevõttele omaste teadmiste ja oskuste ülekandmine välisturgudele koos mõningase kohandumisega. Spetsifiilised teadmised. 3) Kohanemise strateegia- kohandatakse oma tegevus, tooted ja teenused asukohamaa tingimustele vastavaks. 4) Transnatsioonalne strateegia- kõikide eelnimetatud aspektide üildamine korraga. INTERNATIONAL MARKETING Brands and products that originate in one country are enthusiastically accepted in others. For example, Louis Vuitton handbags, BMWs, and Columbian coffee, all foreign products, are symbols of status and quality in the United States – and many American brands, like Warner Brothers motion pictures, have similar footholds overseas. • However, globalization has created just as many challenges as opportunities for brands that venture overseas
1. A generalist is ignorant from the point of view of a specialist and a specialist is stupid from the point of view of a generalist. 2. All great stupidity is created by geniuses. 3. All stereotypes are true; the fact that you recognize a slur proves that it isn't. 4. Anything you're afraid is true is true. 5. Before most people get to the point of being able to tell their ass from a hole in the ground they're already assholes and it's too late. 6. Concentrating on something important can make you lose track of your soap opera. 7. Debunking the bunk is everyone's responsibility. 8. Don't ask me to pay for anyone else's mistakes. I make enough of my own. 9. Even those who possess real magic must beware of being misled by "magical thinking." 10. Everyone knows what shit tastes like. 11. Exclusive occupancy of a private room is a basic human right. 12. Fair compensation for genius is wealth. 13. God's not perfect, so it's a pretty good bet that you're not, either. 14
It 15 insisted looks as if one of them is asleep. summit. It's clear that the girl in the front Challenge! 5 She hadn't got to know the other desk isn't interested in the lesson Students' own answers climbers in the group. or perhaps she doesn't understand 6 She had spent a week at high
Essey How does the United States influence Estonia? The United States of America with it's global economic and political superpower is one of the most influential countries in the world and therefore it’s influence can also be felt in Estonia. Fluctuations in Estonia’s status as an independent country have had significant impact on the amount of influence from other countries, whether it is the language, eating habits or lifestyle. But how has United States influenced Estonia after we gained our independence? Estonia is not economically dependent on the United States as they are not one of our most important trading partners, but as the economics of the United States has a great influence on the world economy, they can still indirectly have an influence on Estonian economy.
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