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Brands are- #1
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Sarnased õppematerjalid

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Monoloogid

environment. In conclusion, It is not very easy nowadays to save money, but it is possible if you pay attention on your lifestile. Saving money also often saves the environment Advertising in radio Advertising in radio is not the most popular way that companies use to advertise their products and services. First of all, advertising in radio is not that easy as it is on TV. People can only hear about the product and can not see it and that's why the most popular advertisements that are on radio, are events advertisements. Secondly, the advertisements' target groups have to be someone who often listen to the radio. They are most likely older people and the ones who drive a car. The best time to advertise on radio is On rush-hours, when there are the biggest amount of people driving home or to work. On the other hand, advertising in radio is much cheaper than on TV, so more companies can afford it.

Inglise keel
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BUSINESS VOCABULARY

7. finished goods - are goods(products) that have completed manufacturing process and are ready to be sold and used by the end user 8. consumer goods - goods which are produced to satisfy consumer current needs and are bought for individual use 9. consumer durables - long time lasting products, such as home appliances, cars and so on 10. fast moving consumer goods - everyday need products that are sold quickly and in large quantities, food and toiletries for example 11. brand name - word(s) that identify product and it's company so consumer can easily recognize and notice it. 12. brand awareness - is the extent to which a brand or product can be recognized by consumer 13. brand image - all the ideas and beliefs held about a particular brand 14. brand manager - ensures successful promotion and the quality of products 15. brand identity - it is how a company seeks to identify itself, is the proposal that a company makes to consumers. 16

Inglise keel
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Marketing

invest so much money for purchasing a car and have started to use bicycles or public transport instead. During the credit crunch people do not have enough finance to make a major outgo like buying a car. Also because the interest rates have decreased on the mortgages and people cannot buy car on credit anymore because their household value has dropped. During the recession there is a good chance to make profit of it, will be for cheaper car brands like skoda, vauxhall and kia. Besides that customers are likely to change over form new car market to the used car market, when they are in need for a new car.(http://academic.mintel.com D) Oil prices have been rising notably during the last years. While the oil price is rising then the purchases for new cars have been falling. Although there has been arise in diesel engine cars 6,5 per cent and petrol cars declined 5,3 per cent. Consumers are purchasing more diesel

Business english
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Correlation between brand longevity and the diffusion of innovations theory

Tallinn University Alina Leopard Correlation between brand longevity and the diffusion of innovations theory An analysis Lecturer : Karin Luiga Tallinn 2017 Introduction In developing environments (i.e. countries) the diffusion – aka adoption – of innovations takes always longer. This is for the reason that ’ignorance is the worst judge’ – as my partner loves to say

Inglise keel
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Steve Krug-Dont Make Me Think 2014

surprised if you find yourself thinking “I knewthat” a lot in the pages ahead. © 2013. The New Yorker Collection from cartoonbank.com All Rights Reserved. It’s a thin book More good news: I’ve worked hard to keep this book short—hopefully short enough so you can read it on a long plane ride. I did this for two reasons: If it’s short, it’s more likely to actually be used.4I’m writing for the people who are in the trenches—the designers, the developers, the site producers, the project managers, the marketing people, and the people who sign the checks—and for the one-man-bands who are doing it all themselves. 4 There’sagoodusabilityprinciplerightthere:Ifsomethingrequiresalargeinvestmentoftime—orlooks like itwill —it’sless likely to beused. Usability isn’t your life’s work, and you don’t have time for a long book.

Kategoriseerimata
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THE CAPITALIST NIGER

belief that we spend more time and money on visible luxurious and ultimately worthless items, than in maintaining our property, which to everyone but us is a major part of their investment and retirement and retirement portfolio. The blame game has become a permanent part of our lives to the exclusion of any other solution that could be more viable in solving our problems. It has become the most productive part of our lives, because without it the African cannot really point to much that they are in charge of producing. It is better to blame others than to confront the truth of our being responsible for whatever has happened to us as an African race. I decided to write ‘Capitalist Nigger’ to open a debate on the state of the African race. But in doing so, my intention was not to treat my own contribution to the debate with kid gloves. It is to tell it like it is, the truth and nothing but the truth. My observations are bound to infuriate a lot of my people. Even the

Inglise keel
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Cialdini raamat

Commitment Is the Key 59 Hearts and Minds 66 The Magic Act 67 The Public Eye 71" The Effort Extra 73 The Inner Choice 79 Growing Legs to Stand On 83 Standing Up for the Public Good 86 Defense 89 Stomach Signs 89 Heart-of-Hearts Signs 91 Special Vulnerabilities 93 Summary 95 Study Questions 96 CHAPTER 4 Social Proof: Truths Are Us 97 The Principle of Social Proof 99 People Power 99 After the Deluge 102 Cause of Death: Uncertain(ty) 109 A Scientific Approach 113 Devictimizing Yourself 115 Monkey Me, Monkey Do 117 Monkey Die 120 Monkey Island 128 Defense 131 Sabotage 132 Looking Up 135 Summary 138 Study Questions 139

Psühholoogia
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Monopoly paper / DeBeers monopol

Beers kept over the diamond supply. Rather than compete with Russian diamonds, De Beers offered to buy almost everything that came out of Siberia -- funneling all the worlds' diamonds through a "single channel." (Goldschein 2011) Until middle of the 21st century De Beers was one of the best known and strongest monopolies in the world. De Beers, who is and was diamonds main supplier in the world, is the reason why diamonds are so rare and valued. The company owned 15 mines located across the world; also they still fixed prices and limited the quantity of diamonds supplied to the market. Nowadays De Beers don't have any more pure monopoly, but they still have near-monopoly. "With its high market share and ability to control its own production levels, DeBeers will still wield considerable influence over the price of rough-cut diamonds" (McConnell 440) Also

Mikromajandus




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