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Sarnased õppematerjalid

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Monoloogid

bills, buy food and to pay for any other expences. On the other hand, money is not the only thing in the world and money does not give you everything. You can't buy a family and friends. In conclusion, even if people work every day in order to pay for their expences, money is not the only thing in the world that makes people happy and satisfied with their life Advertising on TV Advertising on TV is a very popular way that companies use to advertise their products. First of all, advertisements on TV are called commercials and to get air time on Tv is very expencive and not every company can offord it. Secondly, TV commercials mingt be the easyest way to advertise products because for example in the radio You can not see the product, you can only hear what people are talking about it. On the other hand, nowadays the popularity of TV commercials is getting smaller because of the Internet. More and more people use Internet more than they watch TV.

Inglise keel

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Inglise keele sõnad ADVERTISING

trading radius ­ The area 90% of your customers are. 5. Timing ­ When is the right time to publich your ads. OUTDOOR ADVERTISING 1. outdoor advertising ­ Advertising on street furniture, and so on 2. billboards or hoardings ­ Large outdoor panels for displaying ads 3. giant banners - Wallscapes that are hung on the front of buildings 4. lightboxes ­ Illuminated panels 5. tri-face billboards ­ Billboards with rotating sections, so you can put up to three different advertisements up and spin them around 6. scrollers ­ Signs that cosplay number of posters 7. street furniture - Ads that are everywhere in street. For example bus shelters, dustbins 8. transit advertising ­ advertising on buses, taxies and so on, covering them with vinyl. 9. ambient media ­ Advertisements on non-traditional media 10. digital outdoor advertising ­ advert. on LED screens that look like billboards, that show us short video clip. 11. catchment zone -

Inglise keel

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Advantages and disadvantages of advertising

Advantages and disadvantages of advertising Nowdays advertising is a huge part of our everyday life. We probably could not even imagine a life without commercials on TV, big posters and neon screens on streets and advertisments in newspapers and magazines. But like everything else in this world, advertising also has it is advantages and disadvantages. Starting with advantages the biggest plus is probably that advertising can inform people about different products and services, their utilities, cost and other requirement. Also, advertisements about non-commercial issues like AIDS can help in educating people and notifying possible problem. Finally, one big advantage is providing employment. Not only advertising itself needs many workers, but companies who are increasing their sales volume of goods mostly expand themselves and that may give job to thousands of people. Unfortunately there are some dark sides of advertising. Firstly, it uses children to increase its

Inglise keel

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Inglise keele kodulugemine teemal: Mass Media

So how exactly does mass media influence us? Mass Media Influence on Youth There is a burgeoning need amongst the youth to be accepted as a part of a group, to be popular, to have friends and relationships with people of the opposite sex etc. Mass media experts understand this need of the people and hence they come out with advertisements on TV, or in the newspapers, or on websites on how people can be more popular using a certain product. Most advertisements you see which are aimed at the youth generally talk about the 'cool quotient' of the product and how it is going to be the next 'in-thing'. And if you want to stay ahead of the game, it is absolutely vital that you procure it. The visual effect, seeing the things happen in front of you and the slice-of-life effect makes them look a lot believable than they should be. So how should mass media be used with youth? Mass media, effective as it is, can be

Inglise keel

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BUSINESS VOCABULARY

2. Institutional or prestige advertising - tries to develop goodwill for a company rather than to sell a specific product. 3. Advertising agencies - agencies which are working on planning, creating and handling advertising for companies 4. An account - advertising contract 5. An advertising budget - amount of money that company is ready to give for advertising 6. A brief - list or statement of the objectives of the advertising 7. An advertising campaign - series of advertisements of a one product of company 8. Media planners - people who decide on which media to place ads, how many people they need and want to reach and so on 9. The threshold effect - the high point of advertising when it becomes effective and starts to give a result 10. Comparative-parity method - to spend the same amount of money on advertising as one's competitors. 11. Counter cyclical advertising - advertising during periods when sales are poor. OUTDOOR ADVERTISING 1

Inglise keel

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Means of communication

spoken way but in words (RDS) There are also some disadvantages to a TV ­ you can't see the `moving pictures' Kinds of programs: current affairs (news), discussions, music ­ all kinds, culture, weather forecast, sport events and matches, breakfast radio... At present you can choose from lots of channels, some of them are state (which you can listen to everywhere in the state: CRo1) but most of them are private (they have many advertisements: Orion, Hellax, Radio City...). Broadcasting in GB The world famous British radio station is the BBC because they have their BBC World Service, which broadcast in 37 languages. - - the seat of the BBC is in London - - the total number of program hours is 800; one week audience of an English programs is about 25 mil people, the total week audience (with other 36 languages) is about 120 mill people - - there work about 120 journalists

Inglise keel

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"food" Homereading

slogans. Beginning in the early 1980s, its advertising began to lose focus; a series of less successful ad campaigns created by various agencies continued for the next two decades. In 2003, Burger King set about resuscitating its moribund advertising with the hiring of the Miami-based advertising agency of Crispin Porter + Bogusky (CP+B). They completely reorganized Burger King's advertising with a series of new advertisements centered on a resuscitated Magical Burger King character. History Burger King's first restaurant, originally called Insta Burger King, was opened on December 4, 1954 in a suburb of Miami, Florida by James McLamore and David Edgerton; both alumni of the Cornell University School of Hotel Administration. McLamore visited the original McDonald's hamburger stand belonging to Dick and Mac McDonald in San Bernardino,

Inglise keel

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Media and Advertising

begin? j) I spent all of yesterday evening looking at this holiday……………. 2. Read the text and decide which answer (A, B, C or D) best completes each collocation or fixed phrase. After more than fifty years of television, it might seem only too obvious to conclude that it is (1) ....... to stay. There have been many objections to it during this time, of course, and on a variety of grounds. Did it cause eye- strain? Was the screen bombarding us with radioactivity? Did the advertisements contain subliminal (2)….. , persuading us to buy more or vote Republican? Did children turn to violence through watching it, either because so many programmes taught them how to shoot, rob, and kill, or because they had to do something to (3) ….. the hours they had spent (4) ….. to the tiny screen? Or did it simply create a vast passive audience, drugged by glamorous serials and inane situation comedies? On the other hand, did it increase anxiety by (5) ….. the news and (6) ….

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