Dear Ms. Smith My name is John Walker, I am a secretary of Science Club in our college. I have seen your advertisement about our local museum and I was wondering if I could ask you some questions about organising a group visit to it. I think that it will be a very interesting and informative event for students, after all, you don't get to see such an exhibition like "the next 100 years" every day. Therefore, if you are interested in our visit, I have some questions about the booking. Where can we make a reservation for our group? Do we need to come to the museum to do it or is it possible to do the booking through your website? How big can the visiting group be? We have 27 students who are interested in visiting the museum; is that too many or just fine? Since we will probably be coming for the whole day, we need to feed all the students. Do you have a café nearby or do we need to take the food ourselves? I loo...
1. Advertising campaign- series of actions taken to advertise/ talk uo a product 2. Price promotions- to lower the price and advertise it, to make a product more popular 3. Premium brands- goods that are with good quality and expensive 4. Special offer- when sht's on sale or offered with a better price 5. Core brand- the main product 6. Marketing plan- an arrangement how to do business 7. Consumer product- something that is made especially for the customers 8. Brand loyalty- when someone uses mostly the same trade-mark 9. Brand awareness- when you know what the market holds 10. Market share- stocks 11. Advertise- to publish something 12. Associate- if you connect one thing with another in your mind 13. Consume- when you use sth up 14. Market- the people who buy things and the place to buy things from 15. Produce- to make and launch into market 16. Profit- if you make more money of something than you paid for it 17. Promote- when you wor...
Advestising Robert Rivik There are many different ways to advertise, most of advertisments that we see are TV commercials and also we can hear advertisments from radio and see advertising posters in public places. Advertising is good for customers, because otherwise they wouldn't know about new products, that different companies are offering. Advertising also keeps the prices lower, for example, when we watch TV and we see 3 different types of commercials based on the same product, then we choose the cheapest product. It means, that every company wants to sell, but for selling they have to keep prices as low as possible. There are different types of advertising techniques, one is aimed at grown ups and other one is for children. Advertisments for grown ups are based on 2 things, how good the product is and how low price it has. But advertisments for children are ve...
Media and advertising 1. Complete the collocations in each sentence with an appropriate word from the box. broadcast bulletin coverage forecast media brochure campaign edition manual novel a) Read the instruction ..manual. before using your new word-processor. b) 'David Copperfield' is an autobiographical ……………. c) What did it say on the weather …………….? d) This is a party political……………. on behalf of the Democratic Party. e) What time is the next news …………….? f) This channel doesn't have very good sports……………. g) A first……………. of this book is worth a fortune. h) The mass……………. in most countries is dominated by advertising. i) When does our new advertising …………….begin? j) I spent all of yesterday evening looking at this holiday……………. 2. Read the text and decide which answer (A, B, C or D) best completes each collocation or fixed ph...
Product Advertising Diet Coca-Cola versus Diet Pepsi Coca-Cola® is a registered trademark of The Coca-Cola Company founded in 1886. Coca Cola markets itself as a classic drink what fits next to every meal and is suitable and enjoyable for everyone. Pepsi is Coca-Cola's biggest competitor (registered trademark of The PepsiCo) and the Company was founded in 1903. Pepsi markets itself as a rebel drink that is mainly for teenagers and often they refer to themselves as "a drink of the new- generation". Pepsi's Latest advertisement is with Sofia Vergara advertising the new Diet Pepsi slender can. That advertisement caused a lot of arguing and media attention because many people think that Sofia Vergara is made thinner using Photoshop. That is typical Pepsi advertisement because they are using a celebrity (Sofia Vergara) and appealing more to younger people. They are using their signature colors red & blue. ...
Instruction manual инструкция по эксплуатации Autobiographical novel автобиографический роман party political broadcast политическая передача партии news bulletin выпуск новостей sports coverage спортивный репортаж first edition первое издание advertising campaign рекламная кампания glued to a TV приклеенный к телевизору adhered to a principle твёрдо придерживаться какого-л. принципа subliminal messages подсознательный посыл/сообщения inane situation comedies (sitcom) тупые комедийные сериалы political unrest политические волнения to hype проводить массированную рекламную кампанию decent programmes приличные программы howls of protest крики протеста my foot чепуха, бред take a stand занять определенную позицию dumb down упростить до абсурда illegible трудный для чтения gist of the article суть статьи illiterate необразованный человек manuscript рукопись outline of the story краткое содержание истории out of print вышло из печати circula...
THE INTERNET AND E-COMMERCE 1. ISP it is a organization that provides internet access. The internet service provider. 2. e-tailing - the selling of goods and services on the Internet or through e- mail solicitation. 3. B2C.- business-to-consumer, selling to the public on the internet. 4. e-procurement - 5. B2G business-to-goverment, business applay for government contracts and pay taxes. 6. shopping cart Shopping cart is where you put product you have purchased from online shop. 7. last mile problem how to deliver products, purcased on internet to the customers 8. bricks-and-mortar shop Brick and mortar shops are physical shops where customers interact face-to-face. They are opposite to online shops. TELEMARKETING 1. telemarketing for of direct marketing, where telemarketers call to their customers 2. cost per inquiry, cost per order its how they measure the success of telemark...
Advantages and disadvantages of advertising Nowdays advertising is a huge part of our everyday life. We probably could not even imagine a life without commercials on TV, big posters and neon screens on streets and advertisments in newspapers and magazines. But like everything else in this world, advertising also has it is advantages and disadvantages. Starting with advantages the biggest plus is probably that advertising can inform people about different products and services, their utilities, cost and other requirement. Also, advertisements about non-commercial issues like AIDS can help in educating people and notifying possible problem. Finally, one big advantage is providing employment. Not only advertising itself needs many workers, but companies who are increasing their sales volume of goods mostly expand themselves and that may give job to thousands of people. Unfortunately there are some dark sides of adver...
Sexualisation of women in advertising Rationale of the Written Task (Part 2) The purpose of this written task is to provide a viewpoint concerning the sexualisation of women in Western media and to simultaneously inform the audience about the negative some of the negative aspects of sexist media. The opinion column evinces a critical view towards sexist media. The written task analyzes one Burger King’s advertisement and discusses in depth the reasons as to why the commercial is problematic and in specific sexist. The intended audience of the piece is teenagers and adults, as the purpose is to inform and provide an opinion on a troubling media phenomenon. However, the primary targeted demographic of the opinion column is women. The context of this written task is Western advertising and in genera...
For and against commercial advertising on TV The purpose of this essay is to compare the positive and negative aspects of commercial advertising on television. Firstly, I think commercial advertising is the most important way of advertising, because the television is the main channel of information in today's world. Therefore, advertisements on television will give information about a new product to a larger amount of people. Furthermore, without this info our society would not exist, as it depends on people, who consume. Secondly, I think commercial advertising on television is important and good, because it helps television stations to get money for buying new films etc. The programmes shown on television have a higher standard and all this thanks to the profit from commercial advertising. Thirdly, although the advertisements on television help the television stations, I think they are also ...
Kristin Loit Advertising has a bad influence on children Advertising is one way of marketing. The aim of advertising is to get people's attention that people would buy one particular company's products or services. Commercials and ads are not only directed to adults but also for children's. The good thing of advertising is that it helps us to become aware of the products in the market and the bad thing is the negative effect on childrens. To begin with, childrens are defenseless. They do not understand the ads or commercials, they do not know that it is only a business plan. Advertisements are made in such a way as to attract the attention of children. And that leads to there that children ask their parents to buy some certain products. Children are very useful customers for companies, they help businesses to increase their profits. Secondly, children a...
It is said that advertising is legalized lying. Are the advertised products as useful and needed as they are presented to be? Ads want to make us believe that we need the things or services they are advertising. Advertisements are often placed anywhere people can easily see or hear the information such as TV- or radio commercials. Most of the potential consumers look at the products offered by the media and assume that these items would be effective and useful to them in everyday use. Therefore people who create advertisements have realized that consumers want to buy items that famous people have advertised. The stars prmoting the product most of the time dont even use it. They are just hired to make people believe that the products promoted are the best on the market. Companies need ads to make their product stand out of the large competition in the market. But are they lying? I don't think so. There are exa...
There should be a complete ban on the advertising of dangerous products like cigarettes and alcohol There are many legal but dangerous products like cigarettes and alcohol that get a lot of advertising. You can see those advertisements almost everywhere, from streets to television. Should they be banned? Are they useful? Most of these ads are meant for people who don't smoke or drink alcohol and since most of the adults already do one or both of them, they are mainly made for children. It's not like the tobacco or alcohol companies would agree with me on that, but this is how I see it. That makes me agree with the ban, to keep children away from bad habits. People who already smoke or drink mostly don't care about the advertisements and are not affected by them. It can clearly be seen that such adverts are only useful for the companies who gain money from new "addicts". Since new smokers increase ...
Monopolistic Competition Market Power Firms in monopolistic competition or imperfectly competitive markets are more likely to have limited market power because there are many firms with differentiated products (there are substitutes) and there is relative ease of entry and exit into the market Market Power among Sellers · Monopolistic competition - a market with a large number of sellers and relatively free entry; each firm "differentiates" its product. · Oligopoly - a market characterized by significant barriers to entry and "a few "sellers who recognize their interdependence in the market; products may be homogeneous or differentiated. Monopolistic Competition · Large number of sellers · relative ease of exit / entry · products are differentiated ...
Television Advertising Pros and Cons According to a recent study by Ball State University on the media consumption habits of average Americans, despite the Internet's steady rise in popularity over the last few years, television remains the dominant medium in most U.S. households. On average, the general population spends over four and a half hours a day in front of the tube, making TV watching one of the most common modern leisure activities. Is it any wonder then that television advertising is also the most powerful form of advertising? Advertising on television allows you to show and tell a wide audience your business, product, or service. It allows you to actually demonstrate the benefits of ownership. You can show how your product or service works and how it's packaged so prospective customers will know what to look for at the point of sale. In advertising, it often takes multiple touch points to effectively influence consumers' p...
Money in our everyday life Money plays a quite important role in our everyday life First of all, nowadays mostly everything circles around money and how much people can afford things. Secondly, every adult has to work so they could get the paycheck at the end of the month they need to pay the bills, buy food and to pay for any other expences. On the other hand, money is not the only thing in the world and money does not give you everything. You can't buy a family and friends. In conclusion, even if people work every day in order to pay for their expences, money is not the only thing in the world that makes people happy and satisfied with their life Advertising on TV Advertising on TV is a very popular way that companies use to advertise their products. First of all, advertisements on TV are called commercials and to get air time on Tv is very expencive and not every company can offord it. Secondly, TV commercials mingt be the easyest wa...
Shareholders aktsionärid Management juhtkond workforce tööjõud organisation chart organisatsiooniskeem Board of Directors juhatus/nõukogu Chairperson or President esimees Managing Director majandusjuhataja Chief Executive Officer tegevdirektor Senior managers tippjuht Company officers aktsiaseltsi personal Marketing turundus Public relations avalikud suhted Information technology IT infotehnoloogia Personnel or Human Resources inimressursid Finance rahandus Production tootmine Research and Development uuringu- ja arendustegevus recruit värbama tööjõudud position ametikoht apply for kandideerima letter of application avaldus covering letter avaldus curriculum vitae elulookirjeldus application form avalduse blanket short list/candidates/applicants taotlejad interview intervjuu hire palkama recruitment agency/search firm värbamisfirma retailing jaemüük retailers jaemüüjad shops/...
PRODUCTS and BRANDS 1. product catalogue - a list of different products of one company 2. product mix - a range of similar in some way products considered together 2. product range - different particular and specific products of a company 3. product lifecycle - the stages of product lifetime and amount of people who use it at each stage 4. product positioning - is how we see a product or how a company would like us to see it in relation to other products 5. product placement - hidden commercial of a product. Customer can see a product in films, music videos and so on. 6. raw materials - basic materials from which products are made or manufactured 7. finished goods - are goods(products) that have completed manufacturing process and are ready to be sold and used by the end user 8. consumer goods - goods which are produced to satisfy consumer current needs and are bought for individual use 9. consumer durables - long time lasting products,...
A B C D E F G H I J K L M N O P Q R 1 Advertising model 2 Note: All monetary values are in $1000s, and all exposures to ads are in millions of exposures. 3 Inputs 4 Exposures to various groups per ad 1. Suppose, as a matter of corporate policy, that the company 5 Friends MNF Malcolm in Middle Sports Center TRL Live Lifetime movie ...
Ads everywhere Advertising has become a part of everyday culture. We know all of the tricks that advertisers use to sell us their products and so they need to work harder than ever to keep us interested. The latest trend designed to do this is known as ambient advertising. It’s a practice of putting ads in unusual places. It allows the advertisers to be flexible. One recent award-winning campaign advertised a modern art agency by putting stickers on everyday objects such as lamp-posts and paving stones. It seems that wherever you go these days some advertising agency will have got there first and will be desperately trying to grab your attention.
MY SCHOOL & SPECIALITY Kuressaare Regional Training Centre is an educational institute that provides initial vocational training and in wide area of specialties. The school was established on the 6th of november 1922, named the Kuressaare Ehitusinstruktorite school. First accepted 19 students to the new school. This marks the beginning of the continuous training on Saaremaa. Nowdays, over 1000 of students enrolled in school. As tourism is an important industry in our region, training specialists in catering, cooking, tourism management and hotel service has a very important role. Construction and related fields like carpentry have also quite a number of students. My school is located on an island which has a strong seamanship traditions and small vessel building companies, Kuressaare Reginal Traingin Centre is the only vocational school in Estonia training boat builders. Other specialties are car repairing, business management, social w...
Kvantitatiivse teadusartikli ülevaade Valisin teaduslikuks artikliks The Power of Reach and Frequency In the Age of Digital Advertising. Antud artiklis tuuakse välja reklaamiga seotud küsimustiku tulemused. Küsitluse põhieesmärgina uuriti erinevate turundusvõimaluste ulatust ja sagedust internetipõhise ja mitteinternetipõhise reklaami puhul. Küsitlustulemustes võrreldi ka varasemate aastate vastuseid ning toodi välja erinevaid turundusefektiivsuse analüüsimise meetodeid (nt. reach-and-frequency distribution). Uurimus toimus, sest sooviti teada, kui palju on internetireklaami suur areng mõjutama hakanud turundust. Kasutati selektiivset valimi koostamist. Küsitluses osales 104 USA Reklaamivaldkonnas kõrgpositsioonil tegutsevat juhatajat, kes on töötanud reklaamiagentuurides, mille aastane käive on üks million USA dollarit või üle selle. E-mailid valimi koostamiseks leiti Red Books andmebaasist, kasutades otsingusõnu “media director,” “me...
Burger King Burger King (NYSE: BKC), often abbreviated to BK, is a global chain of hamburger fast food restaurants. The first restaurant was opened in Miami, Florida in 1954 by James McLamore and David Edgerton, and has since used several variations of franchising to expand its operations. Burger King Holdings Corporation is the parent company of Burger King; in the United States it operates under the Burger King Brands title while internationally it operates under the Burger King Corporation banner. It is a publicly traded company with investment firms of TPG Capital, L.P., Bain Capital, and Goldman Sachs each owning about 25% of the company. At the end of its fiscal year 2007, Burger King reported that there are more than 11,300 outlets in 69 countries; 66% are in the United States and 90% are privately owned and operated. The company has more than 37,000 employees serving approximately 11.4 million ...
To: John Howell From: Anna Abi Subject: Suggestions Date: 2nd March 2009 Purpose The purpose of this report is to suggest ways of making the shop more profitable. Rewards cards Firstly, I think it would be a good idea to start giving out rewards cards to loyal customers to show them that we value them as clients and it would also show to our future clients that we are a company that supports their customers. Lower prices Secondly, I would suggest slightly lowering our prices and letting the public know of it. We should grow a reputation as a company that is not trying to rob their clients of their money. This would be a great advertisement for the shop and would boost our clientele, making up for the little lost from the lower prices. Advertising campaigns Finally, we should start an advertising campaign. We should invest a good sum of money into it as without people hearing about our shop, we cannot grow. A good idea would be to th...
To: Clara Philipp From: .................. Subject: Suggested improvements to shop Date: 1st April 2011 Introduction The purpose of this report is to make recommendations for possible improvements in the shop. Advertising To begin with, it would be a good idea to think about buying advertising space on local television stations or radio stations. Moreover, we should distribute flyers around our local community, newspaper inserts or on community bulletin boards. In this way the public knows that our shop exists and we will have larger circle of customers. Online Store Secondly, I believe we can also expand our shop by opening up an online store. Albeit a large number of consumers like to shop locally, there is still many, who also prefer shopping online, especially when they are looking for something in particular or something that is hard to find. As a result, having an online store, will increase shop chances of making profit. Versati...
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Gadget Plc New Product Development Team Product report Background Fabtek is a small company based in Hamburg. We have designed and developed many bestselling electronic, household and automobile products. Fabtek has asked us to come up with new ideas for using Protean. Introduction This report lists the key features of an exciting new product made from Protean. It also looks at its key selling points and examines its commercial potential. This report will look at: · A description of the product · Its selling points · Ways in which the product is really new · Its target consumers and main buyers · Price which will attract the most buyers · Places where you can sell it · An advertising and promotion plan Discussion points 1. Our products are very big sunglasses. These are different. Their colour can be...
For and Against Advanced Technology Today, the Internet captures in its strong network billions of people around the world and if before the Internet was in every tenth family. Now, nine out of ten families have access to the World Wide Web. As unseemly as it is filled society World Wide Web, the Internet has both supporters and opponents. Opponents of the Internet are mostly parents of children, who believe that their children are spending a large amount of their time at the computer. Virtual reality, leads to a strong computer addiction and a loss of reality, principles, purposes and moral values. It can become a complete substitute for Real life. Computer games promote children's thinking and their creative component. But, in practice Firstly today' s youth prefers arcade and sports games that do not contribute to their creative development, and o...
Mass Media Mass media is a term used to describe those means of communication which can reach large or mass audiences. The most important are probably Television, Radio, the Press and the Internet. Britain and America invented a lot of the technology used by the various modern communications media. In 1829, the typewriter was invented in America. In 1837, the telegraph was invented in Britain. In 18 76, Alexander Graham Bell invented the telephone in America. This made it possible to talk to people thousands of miles away. The telephone is a telecommunications device, which is used to transmit and receive sound. It's one of the most common household appliances in the world today. The English-speaking peoples have always allowed more freedom of speech and of the press than most other countries. This gave them an advantage from the start in communications. Book-publishing g...
Puppies for sale A farmer had some puppies he needed to sell. He painted a sign advertising the pups and set about Nailing it to a post on the edge of his yard. As he was driving the last nail into the post, he Felt a tug on his overalls. He looked down into the Eyes of a little boy. Mister," he said, "I want to buy one of your puppies." "Well," said the farmer, as he rubbed the sweat off the back of his neck, "these puppies come from fine parents and cost a good deal of money." The boy dropped his head for a moment. Then reaching deep into his pocket, he pulled out a handful of change and held it up to the farmer. "I've got thirty-nine cents. Is that enough to take a look?" "Sure," said the farmer. And with that he let out a whistle,"Here,Dol...
NOMINATION ITALY BRACELET Nomination Italy Bracelet This is a ultra-light personal adjustable bracelet with unique well-designed links. Nomination Italy Bracelet features For women and men; Stylish; Personal; Long-lasting; Hard-wearing; Expandable; Affordable; Attractive; Unique. Nomination Italy Bracelet customer profile Age: 0-… Gender: Both Income: min 300€ Job: whatever; Interests: jewerlies, fashion etc. Advertising Jewerly stores; Window displays; Internet websites; Homepage. Connect the links to make it unique!
Birch juice This is a natural refreshing tasty juice with many useful substance. This is a fast moving product. Features and penefits Refreshing Tasty Fights with fatigue and sterss Relifes headache Good for your blood Mitigates swellings Natural No preservatives Target audience Everybody can drink this juice. Your income level does not matter, because you may have it your own home garden or nearby forest. Also you can buy this amazing drink from some fair with reasonable price. The best means of advertising this juice is fairs, so people can taste it. Thank you for your attention
UNIT 3-4 Retailing - Jaemüük the business of selling goods to the general public Retailers - Jaemüüjad sellers Shop store Pood - place, where you can buy things Outlets - Firma esinduspood a retail outlet Retail chains - Jaeketid - one company but many shops Shopping centres - Ostukeskused - malls Hypermarkets or superstores hüpermarketid vs supermarketid Retail Park - Ärikeskus - there is number of large stores Department store - Kaubamaja - large shop which sell a wide variety of products Assuming Eeldamine expecting Consumer Tarbija person who buys goods for their own use Bargain hunter - Otsima allahindlusi - look for cheap goods High fidelity - Suur usaldusväärsus Flexibility - Paindlikkus Suppliers - Varustaja Sales pitch what salespeople say to convince you to buy s.th. Quirky or unusual, untypical Veider vs ebatavaline Alternative or not traditional Alternatiivne vs...
Tüvi Nimisõna NOUN Tegusõna Omadussõna Määrsõna ROOT NOUN (person) VERB ADJECTIVE ADVERB Advertise Advertisement Advertiser Advertise Advertised ------------------ (Advertising) Compete Competition Competitor Compete Competitive Competitively Confuse Confusion -------------- Confuse Confused Confusingly (Confusing) Contest Contest Contestant Contest --------------- ------------------- Determinate Determination -------------- Determine Determined ------------------ Differ Difference -------------- Differ ...
Took the words to heart võttis südamesse Suffered from dyslexia kannatas tüsleksia all Provide a link pakkus ühenduse Wouldn't fail et ta suudab Issue probleem Predict ennustama Evolved into sisaldas(kaasa arvatud) Personal wealth isiklik vara To experience kogeda Adventure seiklus Advertising reklaam Aim siht Ambition auahne Article artikkel Basement kelder Challenge väljakutse Costumer klient Cut-price poolehinnaga Hero kangelane History ajalugu Improve tõestama Interview intervjuu Logo logo Politician poliitik Prison vangla Rent rent Spell hääldama Staff meeskond Wealth varandus Wedding pulmad On cloud nine seitsmendas taevas In high spirits heas tujus A whale of a time väga tore Look on the bright side positiivselt suhtuma Laughing our heads off naerust kõveras Make someone's day õnnelikuks tegema Out of this world jumalik Thrilled to bits vasikavaimustuses Ov...
TARTU ÜLIKOOL Pärnu kolledz Turismiosakond Teele Jänes Triin Kööp Katriin Mats TH2 REKLAAM JA REKLAAMIKUJUNDAMISE TEGEVUSED NING SELLEGA SEONDUVAD PROBLEEMID Referaat Pärnu 2011 2 SISUKORD SISUKORD....................................................................................................................... 3 SISSEJUHATUS...............................................................................................................4 1. REKLAAM................................................................................................................... 5 1.1. Reklaami mõiste ja ajalugu.....................................................................................5 1.2. Reklaami eri liigid ja reklaamdisain..........................................................................
Reklaamid Välismaine hea reklaam: http://www.adweek.com/news/advertising-branding/10-best-commercials-2012-145324?page=5 Halb rekaam : Teine reklaam videost: http://www.youtube.com/watch?v=hJDWp1ZfwJw · Esimene on hea kuna Red-Bull võttis riski ja tegi midagi enne olematud, ning filmis seda, see on meelde jääv inimestele ja alati kui inimene poodi läheb ja red-bulli näeb siis tuleb tal arvatavasti kohe reklaam meelde, kuna see on nii omapärane. · Teine reklaam on halb kuna nad on teinud krediidi võtmisest laulu . Selle taust ja snad ei lähe sellega üldse kokku ning see on naeruväärne , inimesed vaatavad seda reklaami nagu nalja numbrit. Eestimaine Hea reklaam http://www.youtube.com/watch?v=b-rOMV6Yb08 Väga huvitavalt tehtud, kui noorem räägib ei saa isegi mina aru mida ta suust välja ajab. Naine seletab lahti ja tänu sellele paneb reklaam kuulama ni...
Eriala: Informaatika Inglise keel Referaat «Trojan horse » Lektor S.Remmelg Üliõpilane A.Parts Rühm RDIR23 Kood 103373 Introduction Trojan (also - troyamn, troyamnets, troyamnsky horse Troma) - a program used by an attacker to gather information, its destruction or modification of, computer malfunction or use of its resources in the wrong purposes. According to the principle of distribution and of the Trojans is not a virus because it does not spread by self-reproduction. This Trojan is run by the user manually or automatically - the program or part of the operating system running on a victim computer (as a module or utility). For this program file (the name, icon of the program) is called the official name of masquerading as another program (such as the installation of another program), another file type, or just give us attra...
Tartu Secondary School of Business AS M.T.S Business plan Karin Erimäe Instructor: Natalja Zagura Tartu 2008 2 TABLE OF CONTENTS TABLE OF CONTENTS........................................................................................................2 EXECUTIVE SUMMARY.................................................................................................... 3 BUSINESS IDEA...................................................................................................................3 Mission ........................................................................................................................
Golden Gates Engineering Company Golden gates of Nebraska Davenborth email: [email protected] 11254 Omaha NE 65841 Telephone: +2458 2463 7746 February 14, 2015 Julia Marks Personnel Officer Business Training Course Association Park Ave 254877 New York Dear Ms Marks We are the Golden Gate Engineering Company, manufacturing and circulating custom driveway gates. Our company is sub-company of Leading Gates, which has factories in every state. We are one of the main producers locating in Nebraska, interested in your 3-month training course in Business Correspondence for our company’s managers. We were given your name by the Nebraska’s Board of Roads. Could you please send your current catalogue and price list for the business communication courses? We are extremely interested in the course which deals with the aspects of business correspondence wi...
Mass Media What is Mass Media? Statistics show that there are few things which impact the human mind more than mass media. The advice of teachers, parents and relatives may fall on deaf ears, but the mass media influence holds us all spellbound! At this point, it becomes necessary to define mass media. Mass media may be defined as any form of communication which is meted out to the people at large, through the various forms of communication. What modes of communication are we talking about? Well there can be no static definition for the channels of mass communication as they are increasing all the time. But any form of communication which is seen and understood by a large mass of people can be taken to mean mass communication or mass media channels. Why is mass media so attractive to people? Mass media holds a kind of mystique in the minds of the people. It is because the communication is designed in ...
1 Aktsionärid - Shareholders Juhtimine - Management Tööjõud - Workforce Organisatsiooniskeem - Organisation chart Nõukogu - Board of directors Esimees - Chairperson Tegevdirektor - Managing director Aktsiaseltsi personal - Company officers 2 Värbama - Recruit Positsioon - Position Soovi avaldama - Apply for CV(curriculum vitae)(resume) Sooviavaldus blankett - Application form Nimekiri - Short list Kandidaadid - Candidates Intervjuu - Interview Palkama -Hire Värbamis agentuur - Recruitment agency(search firm) 3 Jaekaubandus - Retailing Jaemüüjad - Retailers Laod Stores(shops) Firmakauplus - Outlets Kett (kaubanduskett) - Chains Ärikeskus - Shopping centres(malls) Hüpermarket - Hypermarkets Kaubahall/hüpermarket - Superstores Kaubanduskeskuste rajoon? - Retail park Kaubamaja - Department stores 4 Franchising (siuke värk, et ostad litsentsi kasutamisõiguse) Franchisor (litsentsi omanik) Franchisee (litsentsi ostja) Franchise agreement...
Reklaamipsühholoogia seaduspärasused - mõjustamisreeglid põhinevad eksperimentides saadud andmete üldistamisele ning on väljendatavad tegurite toime ja koostoime funktsioonidena - funktsiooniks on nõustumise tõenäosus(sagedus), hoiakumuutused, eelistatud alternatiiv _ sõltumatuks muutujaks on tingimused, mõjurid või omadused, millest funktsioon sõltub 1. Reklaamiteate mõjukuse sõltuvus teate esitaja asjatundlikkusest: Muude tegurite võrdsuse korral on mõjustus tulemuslikum siis, kui teksti esitaja või apellatsiooni kandja on ekspert, võrreldes juhuga, kui esitaja kompetentsus on madalam. 2. Reklaamteate mõjukuse sõltuvus teate esitaja atraktiivsusest: muude tegurite muutumatuse korral on mõjustus tulemuslikum siis, kui teksti esitaja või apellatsiooni kandja on atraktiivsem, võrreldes juhuga, kui esineja on vähem atraktiivne. 3. Reklaamteate mõjukuse sõltuvus teate esitaja tuntusest: Muude teg...
ESTONIAN UNIVERSITY OF LIFE SCIENCES Institute of Economics and Social Sciences BOOK REVIEW ("Marketing" , Eric N. Berkowitz, Roger A. Kerin, William Rudelius) (Pages : 15-23) Prepared: Kadri Tamm, MF-I-4 Instructed: Jane Tammeorg Tartu 2009 Marketing Basics for the Small Business Marketing is the wide range of activities involved in making sure that you're continuing to meet the needs of your customers and getting value in return. Marketing is usually focused on one product or service. Thus, a marketing plan for one product might be very different than that for another product. Marketing activities include "inbound marketing," such as market research t...
Attraction of blogs People have always loved to share their thoughts. It is very common that people write those thoughts down, usually into their secret diaries. Nowadays individuals write public blogs, which using has grown quite popular. In my opinion, blogs have become more fashionable than keeping private diaries, because they are public. Everyone has access and a chance to read your own personal views. We live in a modern world, where information is crucial and selling, therefore keeping a blog on the Internet is a big attraction for readers. Furthermore, there are all kinds of journals on the web, for example food sites, where people can find many recipes for different meals. Also, fashion blogs, which can give inspiration if wondering what to wear for some kind of an occasion. Not only are the blogs entertaining, they can also be very helpful and useful. The writers of the blogs get attraction from the a...
Marketing Metaphoria Maarja Salu MSI I kursus Marketing Metaphoria reveals the powerful unconscious viewing lenses called "deep metaphors" that shape what people think, hear, say, and do. Why do... ... advertising campaigns and new products often fail? ... consumers feel that companies don't understand their needs? Because... ... marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria should convince you that everything consumers think and do is influenced at unconscious levels and it will give you access to those deeper levels of thinking. What are these deep metaphors then? Seven main ones Balance Transformation Journey Container Connection Resource Control Balance Click to edit Master text styles Second level Harmony ...
Tallinn University Briti ja Ameerika kunst ja kultuur 20.-21. sajandil GRA6221 Course project: Street Art Viktoria Gumennaja 2018 INTRODUCTION "The city's the best gallery I could imagine." — JR I choose the topic for writing an essay - street art. Why did I choose this genre? Because for me it is something magical and special, not at all similar to those works that are in museums, at exhibitions and so on. Think for yourself, because street art began with the graffiti, and now we can see on the streets of our city just a work of art. I think graffiti, by the way, is also a great and invaluable work. Trends are changing. Now, young artists are moving from an endless unthinking tagging to a more conceptual and rich sense, abstract and volumetric work. Street art has become popular among the general public, becau...
Bilingualism The two most important languages on planet Earth these days are English the language of international commerce and of the media and Chinese, which is spoken by one of every six humans. The second tier of importance includes Spanish and Arabic and French for their wide use and Japanese, from Japan's economic influence. The third tier of importance covers Portuguese (for Brasil), German, and Russian. The remaining languages are essentially regional or minor. Success in business in the global economy requires fluency in one or more of the languages in Tier One or Tier Two, no matter where you live.Business operations reception, customer service, sales, websites, advertising that entail use of one or more languages provide access to major additional segments of the global economy. Likewise, the executive or office worker or retail clerk with multi-fluency has...
NEON Symbol: Ne Atomic number: 10 Date of Discovery: 1898 Discoverer: Sir William Ramsay Name Origin: Form the Greek word neos (new) Uses: lighting Obtained From: liquid air Respected teacher, classmates today I am going to speak about a chemical element neon. it will take me about 2-3 minutes. I am going to talk about Neon's history extraction physical properties chemical properties uses health effect Neon is the chemical element that has the symbol Ne and atomic number 10. Neon was discovered in 1898 by British chemists William Ramsay (1852-1916) and Morris Travers (1872-1961). It occurs naturally in the atmosphere, but only in very small amounts. Extraction Neon can be obtained from air by fractional distillation(murdosaline destilatsioon). The first step in fractional distillation of air is to change a container of air to a liquid. The liquid air is then allowed to warm up. As the air warms, each element in air changes...
Brands *Pros: quality is well-good/stylish/to show they have good taste/good design/reliability *Cons : don't want to show people you have a lot of logos/people have the same clothes/ inflated prices/needs value of money Marketing *The basic concept underlying marketing is human needs. *Marketing has been defined as the process of matching an organisation's resources with customer needs. *4 conditions necessary for exchange : value, delivery, communication, parties *4 variables of marketing mix: product, price, place, promotion The four variables, creation, distribution, promotion, and pricing are called the marketing mix. Product *Product is marketing process result. *An organisation must remain dynamic because the product is the only key to the organisation's solvency and profitability. *Company and consumer are independent because no matter how else the organisation runs itself cost-effecitively and sensibly, if the product is not se...
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