1 SMOOTHIE KING 1.1 Ajalugu Smoothie King’i rajamise idee hakkas tekkima hilistel 1960. aastatel, kui Smoothie King’i looja, Steve Kuhnau, hakkas otsima enda allergiatele ja madala veresuhkru tasemele ravimit. Ta alustas vaikselt kodus katsetamist, segades kokku ehtsaid puuvilju, toitaineid ja proteiine. Tema eesmärk oli leida endale ravim. Ta alustas sellega, et segas kokku natuke ühte, natuke teist ning varsti leidis, et tema segud avaldavad väga suurt positiivset mõju tema tervisele. Sellest hetkest alates tuli tal idee luua üks originaalne toidustuslik smuuti. (The Story of Smoothie King, Smoothie King) 1973. aastal sai Smoothie King alguse. Steve avas Kenneris, Louisianas enda esimese tervisele suunatud toidupoe, kus ta müüs vitamiine koos enda tervislike smuutidega. Järgmised tervisele suunatud toidupoed avas ta juba üle kogu New Orleansi. (Ibid.) Kuhnau alustas Smoothie King’i nime ja äri frantsiisimist 19...
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